Association for Information Systems AIS Electronic Library (AISeL) ECIS 2012 Proceedings European Conference on Information Systems (ECIS) 5-15-2012 IMPACTS OF INNOVATING FIRMS' STRTEGIC SIGNALS ON MARKET PARTICIPANTS' MARKET SUCCESS IN THE CONTEXT OF A STANDARDS WAR Viet Dao Shippensburg University Follow this and additional works at: htp://aisel.aisnet.org/ecis2012 Tis material is brought to you by the European Conference on Information Systems (ECIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in ECIS 2012 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Dao, Viet, "IMPACTS OF INNOVATING FIRMS' STRTEGIC SIGNALS ON MARKET PARTICIPANTS' MARKET SUCCESS IN THE CONTEXT OF A STANDARDS WAR" (2012). ECIS 2012 Proceedings. 186. htp://aisel.aisnet.org/ecis2012/186