32 International Journal of Virtual Communities and Social Networking, 3(1), 32-42, January-March 2011 Copyright © 2011, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. Keywords: CIO Management Issues, Enterprise 2.0, Knowledge Sharing, Participative Computing, Social Computing, Social Web, Web 2.0 INTRODUCTION The evolution of more social and participatory Web 2.0 services and applications is challenging chief information officers (CIOs) to transform traditional enterprise IT services and applica- tions planning, implementation and adoption into new services that support new applications by enterprise employees, vendors, and custom- ers. David Armano speculated that by 2009 CIOs would learn from early trials of Web 2.0 social Enterprise 2.0 Management Challenges Karen P. Patten, University of South Carolina, USA Lynn B. Keane, University of South Carolina, USA ABSTRACT The nature of the enterprise and the way people work is changing rapidly. The enabling power and competi- tive advantage of new social and participative technologies will beneft those that recognize the way work is changing. Web 2.0, the ‘second phase’of the Web, is the foundation of a new and improved Enterprise 2.0. Enterprise 2.0 provides, through a web of interconnected applications, services, and devices, the capabilities for enterprise employees and vendors to be more competitive and productive and for enterprise customers to be more engaged and loyal by accessing the right information from the right people at the right time. This paper describes Enterprise 2.0 management challenges and issues identifed by Chief Information Offcers, which include the unauthorized use of services and technologies, the integration of a myriad of technolo- gies and capabilities, and the potential compliance and security implications. The authors have proposed a conceptual framework that explores the relationships of three Enterprise 2.0 dimensions – technology, its use, and how resulting user-generated content may lead to business value – with management implications affecting IT culture and policies within the enterprise. This paper provides observations and suggestions for future research. media services and be able to transition from a ‘what’ is Web 2.0 mentality to a ‘how’ social media initiatives should be implemented and supported within the enterprise (Kim, 2008). Preliminary research by the authors has shown that this transition has occurred in several in- dustries – hospitality, tourism, entertainment, but CIOs in other industries are still struggling with how to support social media within their enterprises. Considered by some to be the ‘second phase’ of the Web, Web 2.0 is a new and im- proved Web (Anderson, 2007; O’Reilly, 2005). Enterprise 2.0 therefore is the new and improved DOI: 10.4018/jvcsn.2011010104