© 2018 JETIR July 2018, Volume 5, Issue 7 www.jetir.org (ISSN-2349-5162) JETIRA006028 Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org 168 INFORMATION NEEDS AND SEEKING BEHAVIOR OF FARMERS BY LOCAL INFORMATION SOURCES IN KAKATI VILLAGE OF BELAGAVI DISTRICT IN KARNATAKA STATE: A STUDY. Bhavanishankar Naik B. Research scholar & Assistant Librarian, University Library, Rani Channamma University, Belagavi Dr.V.M. Bankapur, Associate Professor, Dept. of Library & Information Science, Rani Channamma University, Belagavi Abstract: Agriculture is the backbone of Indian Economy. Farmers maintain their livelihood by selling crops, marketing these items in local market. Information Seeking Behaviour of farmers are considered for proper planning and policy making Information has been a very important element in the development of human society. It has shaped the way in which people think and act. All human beings to take decisions in their routine lives and to get the positive result out of it use information. Therefore the Need for right information at the right time is of utmost importance. All the human activities are directed towards information-producing and information-consuming practices. Introduction: Information has been a very significant sequence in the evolution of human society. It has carved the way in which people think and act. All human beings to take decisions in their day today lives and to get the favour result out of it use information. So, the need for right information at the right time is of utmost importance. We live in an "Information Age". All the human activities are directed towards information-producing and information-consuming practices. Information has become the central focus in the new dimensions and spheres of Telecommunication, Television, Telemetric, Computers, Publishing firms, Radio, Satellite Communication etc. Those people who are engaged in Agriculture, Industry, Research and Development, Bureaucracy, Journalism and Entertainment are running after information. They collect, process, store, disseminate and use information in several forms for different purposes. If human society is marching towards development and progress, it is only due to information. Information has tremendous impact on society in all the walks of life. Information has become an ingredient of man's life cycle to such an extent that there can be no life in the modern society without information. Information is the input of knowledge and is always received through the senses. "Information is the product of the human brain in action. It may be abstract or concrete. When an individual begins to think a variety of images and sensations flash across his mind. This makes some information to accumulate in his mind and his memory retains some pieces of knowledge". "The crucial role that information plays can be gauged from the vast areas of human activities in which it finds applications that include: growth of knowledge and wisdom, decision making and management. Human progress has become possible because of the existence and awareness of knowledge created by the past generations, cultures and societies. The base of knowledge is information. Information, which is the result of a meaningful response to a stimulus, when correlated, synthesized and stratified during the course of time, becomes knowledge. Knowledge applied and tested over a long period of time by a continuous stream of minds resulting in its acceptance, as truth becomes wisdom. Thus wisdom is a part of human heritage". Review of Literature 1.The Research Topic, entitled as ‘Information seeking and sharing Behaviour of the farmers – A case study of Uttar Pradesh State India by Verma A.K. et al (2012) 1 ; is a study had been conducted among the livestock owners of two districts namely, Bareilly and Lakehimapur in Uttar Pradesh to also the information seeking and sharing behaviour of farmers. Multistage sampling procedure had been used to select a total of 120 farmers at the rate of to farmers from each district. The date had been obtained from the farmers by the investigator with the help of a structured interview schedule and focus group discussion. The data has been scrutinized, collected and analysed by using the SPSS – 11.0 software. Availability of Veterinary services in very important for development of livestock sector in India in many locations apart from state veterinary services are also available and the veterinary service users have the choice available with them regarding the service providers. Sources of Information for livestock services. Were categorized as localite, cosmopolite and mass media exposure and investigated among the selected farmers. Survey indicated that majority of the respondents (46.7%) were contacting frequently to neighbours followed by 23.3. percent to progressive farmers as localite sources for live stock related information. In case of cosmopolite channel, majority of the respondents (13.3%) were contacting frequently to V.C. (veterinary officers) followed by 12.5 percent to PVSP, 7.5 percent to BA 1 st personals and 8.3 percent to parapets respectively livestock related information whereas man media channels 15 percent respondents were frequently used radio followed by 11.7 and 10.8 percent respondents mobile phone and newspaper as the source