The Important Value of Branding in Tourism Entrepreneurship Riyono Gede Trisoko 1 , Rini Yuliarti 2 , Yulia Novita 3 , Novian Aldo 4 , Nelvia Ibrahim 5 {riyono@gmail.com} Sekolah Tinggi Pariwisata Riau 1 , Universitas Islam Sultan Syarif Kasim 2 , Poltekes Kemenkes Tanjungpinang, Indonesia 2 Abstract. This time the digital campaign situation seems to be a necessity for a company or business owner brand in managing business, this is because technology has changed the pattern of communication and behavior of business people and of course the pattern of consumption. These circumstances give great consequences to competitive, entrepreneurial procedures, especially in marketing and production strategies. Technology of smartphone through social media has opened up a great space for everyone as a subject to respond to any offer of effective, cheap, easy, and fast ways of living. Nichols (2017) said that technology has made information so simple; far to be close, not know being know, not famous became easily famous in personality. Markplus has been presented the term www to the society such as whatever, wherever, and whenever; such as anything, anywhere, and whenever can be presented right now. The environment makes all business actors, even at a small scale require knowledge and branding skills to encourage the absorption of production in the framework of consumer expectations, especially where the irrational epidemic is known, so that the relationship between the production process, distribution, marketing, consumption, so that there is no making gap generation in business strategy. Keywords: Information; Branding value; Customization; gap generation; connectivity; tourism entrepreneurship. 1 Introduction One thing that is undeniable at this time is the fact that social media raise anxiety that netizens miss information; this situation raises behavior in the form of "backward feeling" which gives the people need always be active in social media. This situation must be faced by entrepreneurs in order to create a sustainable business. Therefore, all knowledge related to such behavior is termed "connectivity” this must be concern in learning in modern and contemporary information. A further consequence that must be understood by an entrepreneur from this situation is the ability to adapt to new people or netizens as a potential market that comes with new characters, especially in tourism entrepreneurship which is now known as a new tourist attraction called Minister of Tourism as Digital Destinations. Responding to the changes in market behavior that needed are always marketable tips so that business continuity runs well considering the ICON 2021, December 14, Padang, Indonesia Copyright © 2022 EAI DOI 10.4108/eai.14-12-2021.2318364