International Research Journal of Engineering and Technology (IRJET) e-ISSN: 2395-0056 Volume: 09 Issue: 11 | Nov 2022 www.irjet.net p-ISSN: 2395-0072 © 2022, IRJET | Impact Factor value: 7.529 | ISO 9001:2008 Certified Journal | Page 828 Scope of Khadi in Fashion Industry Kashmik Nair 1 , Anju Tulshyan 2 1 Student 2 Associate professor Dept. of textile and apparel designing, Sir Vithaldas Thackersey College of Home science (Autonomous),Juhu, SNDT Women’s university, Mumbai, Maharashtra, India ---------------------------------------------------------------------***--------------------------------------------------------------------- Abstract – Khadi is the heritage fabric of India. In the pre independence era, it was recognized as the fabric of freedom. Post-independence, after the 1990s, many brands and designers started using khadi in new modernized designs making it a perfect choice as a fabric of fashion. The handwoven cloth has various advantages. The paper discusses the present status of khadi in fashion industry. It also aims to discuss the various factors (sustainability, consumer behavior, market) of the fashion industry which can lead to the growth of khadi. It reviews how the consumer behavior has changed a lot over the years. Today’s consumers are aware of the trends and are shifting towards conscious shopping. Being a sustainable fabric, khadi has a huge potential of growth. Due to the involvement of KVIC, various designers and brands, the market of khadi has a good scope of increasing economy. Key Words: khadi, sustainability, growth, consumer behaviour, fashion 1. INTRODUCTION Khadi or Khaddar is a hand woven and hand spun fabric. It is created by the intertwinement of yarn into filaments on spinning wheel called charkha. Khadi is an adaptable fabric with various unique characteristics. Mahatma Gandhi started the khadi movement and used it as a weapon for boycotting foreign goods. Before independence, it was used as a fabric worn by political leaders and rural people. Today the image of khadi has changed from being the fabric of freedom to fabric of fashion and is no more a poor man’s fabric. Khadi is now not only restricted to cotton but available in various blends with wool, polyesters etc. New diversifications, changes, range of designs in the material has given new life to the fabric and has proved to be a canvas for designers and a conscious choice for the upper class. Khadi and village industries is working towards strengthening and developing khadi sector. Being a sustainable fabric, it has a huge potential for growth. 2. OBJECTIVES 1. To review the literature in terms of swot analysis, advantages, disadvantages of Khadi 2. To review khadi in today’s fashion industry 3. To review the factors that influence the growth of khadi 3. RESEARCH METHODOLOGY For the study, a detailed review of existing literature was carried out on khadi, properties of khadi, khadi’s journey in fashion, awareness of khadi, current textile retail trends, market and acceptance of khadi. Various research articles, journals, newspaper articles, articles available in online search engines were reviewed. 4. LITERATURE REVIEW 4.1 SWOT Analysis of Khadi STRENGTHS WEAKNESS Eco friendly Lack of appreciation Reflects Indian culture Labor intensive Employment generation Lack of infrastructure Fashionable Lack of awareness Good comfort Cumbersome process OPPORTUNITIES THREATS Potential for exports Competition of sustainable brands Emerging trends Survival in fast growing tech world Generation of employment Demand for low priced materials Growing consumer preference Competition Growing sustainability Poor marketing of khadi products Use of technology 4.2 Advantages of Khadi  The hand-woven texture of khadi makes it different from other fabrics  Khadi is comfortable to wear  It is light weight