Association for Information Systems AIS Electronic Library (AISeL) ECIS 2009 Proceedings European Conference on Information Systems (ECIS) 2009 A design research study on enhancing creativity - Te case of developing product-service bundles Felix Müller-Wienbergen Universität Münster, felix.mueller-wienbergen@ercis.uni-muenster.de Stefan Seidel Institute of Information Systems, University of Liechtenstein, stefan.seidel@hochschule.li Oliver Mueller ERCIS, oliver.mueller@ercis.uni-muenster.de Ralf Knackstedt European Research Center for Information Systems, Westfälische Wilhelms-Universität Münster, knackstedt@ercis.uni- muenster.de Joerg Becker ERCIS, joerg.becker@ercis.uni-muenster.de Follow this and additional works at: htp://aisel.aisnet.org/ecis2009 Tis material is brought to you by the European Conference on Information Systems (ECIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in ECIS 2009 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Müller-Wienbergen, Felix; Seidel, Stefan; Mueller, Oliver; Knackstedt, Ralf; and Becker, Joerg, "A design research study on enhancing creativity - Te case of developing product-service bundles" (2009). ECIS 2009 Proceedings. 19. htp://aisel.aisnet.org/ecis2009/19