90 1. introduction Social responsibility is a value company, afectng the improvement of fnancial and non-fnancial indicators of the company. A key beneft of implementng social responsibility programs is to create long-term and medium-term positve reputaton in the eyes of members of internal and external business processes. In the current economic conditons, social responsibility is defned as one of the main factors which determines the performance of the company. socially responsible enterprise is an integrated system, that creates loyalty and commitment to customers and is atractve for investments, it increases confdence in the company, promotes the commitment of the state and the local community. Thanks to these benefts the company is developing in all areas of actvity (economic, environmental, social, legal) and in the medium term may get the opportunity to increase the impact of their actvites, hence the relevance of the study. In assessing its actvites, it is necessary to consider not only the operatonal and fnancial performance, but also the extent of its functoning in the interests of partcipants in business processes. Public confdence in the enterprise expressed confdence in respect of conformity to the declared values: stability, transparency, integrity, honesty and integrity to all partcipants of internal and external business processes. This is the basis for the formaton of the insttute of trust, which is of partcular importance in the economic, environmental, social, labor and regulatory balance between the enterprise, shareholders, directors, employees, customers, suppliers, local community, the state. Implementaton of the principles of social responsibility in business processes is a factor in the further development of the enterprise and is of paramount importance in solving a number of social problems. 2. Social reSPonSiBility in enSuring Productivity of the enterPriSe activity In today’s economy more social positon afects the reputaton and image of the company. Evaluatng its actvites should be considered not only operatonal and fnancial performance, but also how its functoning in the interests of partcipants in business processes. Confdence in the company expressed confdence in the declared values for compliance, stability, openness, honesty, integrity and respectable attude to all partcipants of internal and external business identifying the imPact of Social reSPonSiBility on the Performance of the enterPriSe GANNA ZhOSAN PhD, Candidate of Economic sciences, Senior Lecturer, Department of Management and Marketng, Kherson Natonal Technical University, Kherson, Ukraine KeywordS: sOCiAl REsPONsibiliTY, PRODUCTiViTY DEVElOPMENTs, DEVElOPiNG PROCEss, ENTERPRisE ACTiViTY, MODElliNG processes. This is the basis for the formaton of the insttute of trust, which is partcularly important in ensuring economic, environmental, social, labor and regulatory balance between the company, shareholders, directors, employees, consumers, suppliers, local community, the state. Implementaton of the principles of social responsibility in business processes is a factor in the further development of the company and acquires paramount importance in solving a number of social problems. The basic idea of social responsibility is that it can con- tribute to obtaining certain benefts now. Investments in its image and reputaton although it does not bring quick prof- it, but in the future may provide a number of compettve advantages: the growth of the market, increased sales and profts, reduce risk, save operatng costs and increase produc- tvity and product quality, staf training, increase customer loyalty. That is, companies that are socially responsible actv- ites can functon more efectvely. Consequently, improving social responsibility can infuence the level of performance improvement actvites, taking into account the achievement of economic, environmental, social and legal objectves of the enterprise. Reconciliaton of interests of internal and external business processes with enterprise objectves in all areas of actvity can enhance the efciency of socially responsible and productve actvity of the enterprise at the same tme. There is a wide variety of concepts of social responsi- bility of the enterprise, but the basic concept can be consid- ered the dutes A. Carroll and the concept of «stakeholders» (stakeholders) [1, 2]. such a policy of the company provides that the task of the manager is to seek an optmal balance between the dif- ferent interests of the partcipants in the internal and exter- nal business processes and the interests of the enterprise it- self. This concept is called «stakeholders» (stakeholders) and provides that the company is not simply pursuing fnancial interests, and has a social responsibility. social responsibility is inextricably linked to performance of the company because it can not be socially responsible without proft. US researcher Joel Makouer claims «most so- cially responsible thing most companies can do is to be prof- itable» [3]. Proft vazhena not only to reward investors, but also to pay fair wages, pay taxes, upgrade equipment, invest in charity, contribute to the prosperity of society in which the company exists. GLOBALIZATION AND BUSINESS, #4 / 2017 international Scientific-Practical magazine https://doi.org/10.35945/gb.2017.04.018