Research Article / Araştırma Makalesi Cite as/ Atıf: Kayalıdereden, D. & Şen, A. (2021). Online satın alma kararı ile siber risk algısı arasındaki ilişkinin kuşaklar aracılığında incelenmesi üzerine bir araştırma. Turkish Studies - Economy, 16(4), 1333-1359. https://dx.doi.org/10.7827/TurkishStudies.52447 Received/Geliş: 24 August/Ağustos 2021 Checked by plagiarism software Accepted/Kabul: 25 December/Aralık 2021 CC BY-NC 4.0 Published/Yayın: 30 December/Aralık 2021 Online Satın Alma Kararı ile Siber Risk Algısı Arasındaki İlişkinin Kuşaklar Aracılığında İncelenmesi Üzerine Bir Araştırma A Resarch for the Relationship Between Cyber Risk Perception of Consumers From Different Generations and Online Purchasing Decision Didem Kayalıdereden * - Ali Şen ** Abstract: The aim of this study is to examine the cyber security perception of users from the silent gen, baby boomers, generation X, Y and Z who are credible as a customer of financial institutions and have made any financial transactions online (such as bill payment or EFT etc.) at least once, Universe of this research is the consumers of all generations in Turkey who had ever done at least one financial transaction or shopping from the internet. Due to cost and time constraints, online and printed questionnaires were applied to 411 users in September to November 2019. Due to wrong and missing answers 398 of the answers are analyzed with AMOS 23 and SPSS 25. The findings of the study showed that generation works as the mediator factor while using internet and all 5 sub-dimensions of cyber security perception and payment method are interrelated with the online transaction decision. Considering the results of the this research, it is seen that there is a strong and significant relationship between personal cyber security perception and online purchasing decision due to a high determination rate of 88.8% according to the AMOS determination coefficient. This study shows the need to increase digital experience and education regarding online purchasing decision. Structured Abstract: The risk perception is a multi-disciplinary subject, and it is seen as one of the majör Concepts of the economics. In 1960, Raymond A. Bauer brought the concept of "perceived risk" to the consumer behavior literature for the first time (Bauer, 2001). In his article titled "Consumer Behavior as Risk Taking", he briefly defines the subject as "a subjective negative expectation about the product by the user". Although many people in the academia have discussed the basic assumptions of this research, examining online purchasing decisions on the basis of generations is a necessity: According to Kotler and Keller, they explained this necessity as follows. “Members of a generation, experience the same basic sociological, economic, political and environmental drives and therefore have similar values. Marketers look at the target audience and create advertisements by using icons and images that stand out from the relevant generation's experiences. Product owners, also, try to develop the products in a way that appeals to the prominent wishes and needs of the targeted generation.” (Kotler & Keller, 2015, s.116). * Dr., Istanbul Kültür Universitesi, Iktisadi Idari Bilimler Fakültesi, Işletme Bölümü Dr., Istanbul Kultur University, Faculty of Economics and Administrative Sciences, Business Administration 0000-0002-0549-7242 d.kayalidereden@iku.edu.tr ** Prof. Dr., Istanbul Kültür Universitesi, Iktisadi Idari Bilimler Fakültesi, Işletme Bölümü Prof. Dr., Istanbul Kultur University, Faculty of Economics and Administrative Sciences, Business Administration 0000-0002-2646-1759 ali.sen@iku.edu.tr