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Chapter 13
Digital Sustainability in Businesses
Duygu Hidiro ˘ glu
Abstract
Recently, a new concept “digital sustainability” has emerged concerning the
sustainability of businesses. Digital sustainability in the business world is
related to the existence of businesses that are compatible with rapidly
developing technologies. Digital sustainability depends on the ability to
businesses to adapt digitally to business environment and successfully
transform their internal processes by digitizing their managerial processes.
Especially during the COVID-19 pandemic, the deficiencies, glitches, gaps,
and weaknesses in various internal and external organizational systems and
digital mechanisms of enterprises have become more visible. This section
reveals how important digital technologies are for adding social and envi-
ronmental value to sustainable businesses. Besides, this section discusses how
digital business models affect sustainability. For this purpose, in this section,
sustainable business models and the sustainable business model components
of digital technologies are discussed from a corporate perspective.
In this section, respectively, digitalization and digitalization in businesses
under the light of sustainability, and digital sustainability in businesses are
discussed. Then, basic concepts of digital sustainability in businesses, the
relationship between digital sustainability and e-commerce, the positive
impacts of digital sustainability on businesses, digital sustainability by
countries and digital sustainability in various sectors are discussed accord-
ingly. Many of the businesses with sustainable business models and strategies
use digital technologies to design innovative business models and to provide
a relatively unique competitive advantage among their rivals. Thus, by
optimizing at every digital stage of business, companies can achieve digital
sustainability. Companies could add unique value that cannot be imitated
from any other businesses by only maintaining digital sustainability.
Keywords: Digital sustainability; digital era; business; sustainability; digital
sustainability index; digital concepts
Conflict Management in Digital Business, 241–257
Copyright © 2022 by Emerald Publishing Limited
All rights of reproduction in any form reserved
doi:10.1108/978-1-80262-773-220221022