Int. J Sup. Chain. Mgt Vol. 9, No. 4, August 2020
58
Integrating Ambidexterity into the Modern
Manufacturing Era of Industry 4.0
Elfindah Princes
Bina Nusantara University, Jakarta, Indonesia
University of Queensland, Australia
westin_school@yahoo.com
Abstract - Ambidexterity has caught attention since the first
time it was introduced by March. It is believed to be the
answer to competitive advantages under uncertainties.
Manufacturing companies are among those who try to
implement ambidexterity but with no satisfactory result.
Confusion and debates on Ambidexterity are real. Previous
studies have been numerous, but each of them is focused on
one context only, leaving the others behind. The digitalization
in Industry 4.0 has made it even worse, the companies know
that they need to integrate ambidextrous capabilities but so
far, the research have provided no complete step-by-step
integration process. This paper aims to answer this problem
by conducting systematic literature research and qualitative
approach. The writer introduces an ambidexterity integration
concept with 9 key steps in order to integrate ambidextrous
capabilities within the small, medium and big companies with
clear deadlines and goals to gain competitive advantages. We
must also pay attention to the transition process in integrating
ambidexterity in the manufacturing industry which may be
different from other industries.
Keywords: ambidexterity; modern manufacturing; industry 4.0;
competitive advantage; supply chain management
1. Introduction
Ambidextrous organizations are the new form of
enterprises that are considered as the solution to inevitable
ambiguity and disruption. It is the combination of the cross
functional teams and strategic units that operate on new
technologies. The measures taken are intended to evaluate
the influencing practices on supply chain ‘s performance in
manufacturing firms [1]. These measures are important if
the firms want to survive in competitive atmosphere and
develop competitive advantage [2]. Thus, ambidextrous
capabilities are absolutely needed.
March was the first to introduce the term ambidextrous and
defined them into two separate activities, exploration and
exploitation [3]. Exploration has closer meaning to search,
seek, find and others related to new ideas while exploitation
is closer to selection, efficiency, refinement and saving
resources. This research was continued by [4] with his
seminal works on ambidextrous organizations and posited
that by having ambidextrous organizations [5], [6], where
both exploration and exploitation are done simultaneously
in both incremental and discontinuous innovation, then the
company will be able to have competitive advantages in
both mature markets (where it is critical to develop
efficiency and incremental innovation) and emerging
markets (where the developments of new products, services
and value to adapt to the markets are very vital). These
research underlined the importance to understand and
implement the ambidextrous capabilities in the
organization, and to be able to understand that both
exploration and exploitation are two different things that
need to be separated and integrated with different strategies
and practices [7]. With ambidextrous capabilities, the
organization will be able to solve the problems of structural
and cultural inertia, which are caused by the extensive use
of exploitation and also at the same time refrain from
overusing the exploration without first making sure the
company can take benefit [8], [9]. Latter research
confirmed the capabilities of ambidexterity to bring
organizations toward sustainability [10], [11].
Manufacturing industries are one of the key industries that
must be given special attention. Indonesia needs to focus
on the ten following transformation to face industry 4.0
based on what was summarized as follow:
Table 1. Ten National Priorities in Manufacturing
Industry [12]
No Goals Approach
1 Reform Material Flow Enhance domestic
upstream material
production.
2 Redesign Industrial Zones Build a single nationwide
industry zoning roadmap
3 Embrace Sustainability Grab opportunities under
global sustainability.
4 Empower SMEs Empower 3.7 million
SME by technologies
5 Build Nationwide Digital
Infrastructure
Advance Network and
digital platform.
6 Attract Foreign
Investments
Engage top global
manufacturers with
attractive offer and
accelerate technology
transfer.
7 Upgrade Human Capital Redesign education
curriculum under 4IR era
and create professional
talent mobility program.
8 Establish Innovation
Ecosystem
Enhance R&D Centers by
government, private
sector and universities.
9 Incentivize Technology
Investment
Introduce Tax
exemption/subsidies for
technology adoption and
support funding.
10 Reoptimize Regulations
& Policies
Build more coherent
policies/regulations by
cross-ministry
collaborations
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International Journal of Supply Chain Management
IJSCM, ISSN: 2050-7399 (Online), 2051-3771 (Print)
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