Jurnal Ekonomi dan Bisnis Jagaditha Volume 7, Nomor 2, 2020, pp. 104-113 EISSN 2579-8162 ISSN 2355-4150 https://ejournal.warmadewa.ac.id/index.php/jagaditha Copyright © 2020 Jurnal Ekonomi dan Bisnis Jagaditha EISSN 2579-8162 Page 104 The Influencing Factors toward Universitas Warmadewa Student Interests in Using Mobile Commerce Desak Rurik Pradnya Paramitha Nida, I Made Dwi Sumba Wirawan, I Made Dwi Harmana Universitas Warmadewa, Denpasar, Bali - Indonesia rurikpradnya@gmail.com, dwisumba@gmail.com, dwiharmana@gmail.com Abstract- Mobile commerce provides an overview of the development of electronic commerce. The rapid growth of the mobile phone population has accompanied the emergence and development of wireless technology which has made mobile commerce an important part of existing business strategies. The purposes of this study are to treasure the empirical evidence on the factors that influence the interest of mobile commerce users as input for e-commerce providers and users as well as to describe the reflection of the development and needs conditions of the business world, especially in the mobile commerce sector. This study uses primary data collected using a questionnaire, as a data collection method. Data collection method was a survey method through a questionnaire. study belongs to a qualitative research with Multiple Linear Regression Analysis technique. The results showed that the users of mobile commerce have been increasing in number. Besides that, the perceived usefulness, perceived ease of use, perceived cost, perceived social influence, perceived trust, perceived privacy, and perceived security had an impact on the user’s interests in using the mobile commerce. Keywords: E-Commerce, Mobile Commerce, User Interest INTRODUCTION Nowadays, technology is developing rapidly and transforming into various business models, eliminating the previously existing conventional limitations. This kind of condition, then, raises various kinds of trends, one of which is mobile commerce. This trend is growing very rapidly and its use has proven to be very effective for business running. Moshin et al. (2003) argued that the general definition of mobile commerce describes the development of electronic commerce. Furthermore, the rapid growth of the mobile phone population together with the development of wireless technology has made mobile commerce an important part of the current business strategy. In terms of utility, Chaffey (2009) declared there are four benefits that can be accessed via a wireless network, namely ubiquity, reachability, convenience, and security. There are a number of benefits that will be obtained if mobile commerce is used, such as efficiency of time, cost and energy. In practice, however, not a few of the people still prefer to make transactions traditionally (face-to-face) because the instability of the internet infrastructure makes customers reluctant to do online shopping because it has the risk of losing their money and privacy. In connection with the constraints within online sales or online-made transactions (e-commerce), the results of a 2014 survey revealed that in Indonesia 50% of respondents did not believe in the sales system. There were 34.6% of the respondents making security as the reasons; 21.6% of the respondents based their arguments on the product visibility factor; 13.8% of respondents stated their responses regarding cost factor; and 12.7% of the respondents did not use the e-commerce because they were not in need of it. Published: 30/09/2020 How to cite (in APA style): Nida, Desak Rurik Pradnya P., Wirawan, I Made Dwi S., Harmana, I Made Dwi. (2020). The Influencing Factors toward Universitas Warmadewa Student Interests in Using Mobile Commerce. Jurnal Ekonomi dan Bisnis Jagaditha, 7(2), 104-113. doi: https://doi.org/10.22225/jj.7.2.2372.32-41