University of Wollongong University of Wollongong Research Online Research Online Faculty of Commerce - Papers (Archive) Faculty of Business and Law 1-1-2007 Cross-cultural differences in the development of trust in relational service Cross-cultural differences in the development of trust in relational service exchange - an empirical analysis of the moderating role of uncertainly exchange - an empirical analysis of the moderating role of uncertainly avoidance avoidance Jan H. Schumann Florian Wangenheim Zhilin Yang Sandra Praxmarer sandrap@uow.edu.au Fernando Jinenez See next page for additional authors Follow this and additional works at: https://ro.uow.edu.au/commpapers Part of the Business Commons, and the Social and Behavioral Sciences Commons Recommended Citation Recommended Citation Schumann, Jan H.; Wangenheim, Florian; Yang, Zhilin; Praxmarer, Sandra; Jinenez, Fernando; Komor, Marcin; and Shainesh, G: Cross-cultural differences in the development of trust in relational service exchange - an empirical analysis of the moderating role of uncertainly avoidance 2007, 1-31. https://ro.uow.edu.au/commpapers/1839 Research Online is the open access institutional repository for the University of Wollongong. For further information contact the UOW Library: research-pubs@uow.edu.au