15 Jurnal Ekonomi dan Bisnis, Vol. 7 No. 2 September 2020 P - ISSN : 2503-4413 E - ISSN : 2654-5837, Hal 15 - 22 INTENSI PERILAKU DAN RELIGIUSITAS GENERASI MILLENIALS TERHADAP KEPUTUSAN PEMBAYARAN ZIS MELALUI PLATFORM DIGITAL Oleh : Mega Rachma Kurniaputri Universitas Indonesia - Kajian Timur Tengah dan Islam megarachma15@gmail.com Rindani Dwihapsari Universitas Indonesia - Kajian Timur Tengah dan Islam rindani.dwihapsari@gmail.com Nurul Huda Universitas Yarsi - Fakultas Ekonomi Universitas Indonesia, Kajian Timur Tengah dan Islam nurul.huda@yarsi.ac.id Nova Rini STIE Muhammadiyah Jakarta/Universitas Indonesia - Kajian Timur Tengah dan Islam Nvrin207@yahoo.com Article Info Abstract Article History : Received 23 July - 2020 Accepted 20 August - 2020 Available Online 07 Sept - 2020 Indonesia has the largest number of Muslim in the world, therefore the potential of zakat can reach 3.46 percent of GDP. But in fact, total collection of zakat is not accordance with its potential. One of the solution which can be done is approach the millennial generation and take advantage of current financial technology. Along with the issue, the purpose of this research is to examine the faktors that influence millennials generation in Jabodetabek in their decision to pay zakat, infaq and alms through digital platforms. Based on the literature review, behavioral intentions will affect individual behavior of consuming an item or service, which in this study is behavior in deciding to pay ZIS through a digital platform such as OVO, GoPay, mobile banking. In addition, religiosity is a form of individual behavior towards their religion and it can influence the decisions to pay ZIS. By using PLS-SEM analysis, as well as survey data from the distribution of questionnaires to 153 respondents, it was found that intention behavior was significantly influential in the decision to pay ZIS through digital platform. While religiosity has no significant effect on the decision to pay ZIS through a digital platform.. Keyword : intention behavior, religiousity, zaqat, infaq, alms. 1. PENDAHULUAN Dewasa ini dalam menghadapi era industri 4.0, kemajuan teknologi semakin banyak digunakan oleh masyarakat. Salah satu penyebabnya adalah memberikan kemudahan bagi semua pekerjaan dan kehidupan sehari-hari, seperti misalnya dalam membeli makanan ringan secara online. Tentunya melalui kemajuan teknologi informasi seperti sekarang ini dapat memberikan dampak positif ataupun negatif di dalam kehidupan masyarakat. Dampak negative yang dapat muncul adalah melakukan pemborosan sedangkan salah satu dampak positif yang sudah pasti dirasakan adalah dapat meningkatkan kecepatan fleksibilitas produksi meningkatkan layanan kepada pelanggan dan meningkatkan penghasilan (Santoso 2019).