Repositório ISCTE-IUL Deposited in Repositório ISCTE-IUL: 2021-06-15 Deposited version: Accepted Version Peer-review status of attached file: Peer-reviewed Citation for published item: Sartortt, M., Bernardino, J. & Pedrosa, I. (2020). Customer experience personalization in fashion e- commerce through virtual fitting rooms. In Álvaro Rocha, Bernabé Escobar Peréz, Francisco Garcia Peñalvo, Maria del Mar Miras, Ramiro Gonçalves (Ed.), 2020 15th Iberian Conference on Information Systems and Technologies (CISTI). Sevilla: IEEE. Further information on publisher's website: 10.23919/CISTI49556.2020.9141121 Publisher's copyright statement: This is the peer reviewed version of the following article: Sartortt, M., Bernardino, J. & Pedrosa, I. (2020). Customer experience personalization in fashion e-commerce through virtual fitting rooms. In Álvaro Rocha, Bernabé Escobar Peréz, Francisco Garcia Peñalvo, Maria del Mar Miras, Ramiro Gonçalves (Ed.), 2020 15th Iberian Conference on Information Systems and Technologies (CISTI). Sevilla: IEEE., which has been published in final form at https://dx.doi.org/10.23919/CISTI49556.2020.9141121. This article may be used for non- commercial purposes in accordance with the Publisher's Terms and Conditions for self-archiving. Use policy Creative Commons CC BY 4.0 The full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-profit purposes provided that:  a full bibliographic reference is made to the original source  a link is made to the metadata record in the Repository  the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders. Serviços de Informação e Documentação, Instituto Universitário de Lisboa (ISCTE-IUL) Av. das Forças Armadas, Edifício II, 1649-026 Lisboa Portugal Phone: +(351) 217 903 024 | e-mail: administrador.repositorio@iscte-iul.pt https://repositorio.iscte-iul.pt