[Erçetin et. al., Vol.7 (Iss.7): July 2019] ISSN- 2350-0530(O), ISSN- 2394-3629(P) DOI: https://doi.org/10.29121/granthaalayah.v7.i7.2019.767 Http://www.granthaalayah.com ©International Journal of Research - GRANTHAALAYAH [297] Arts SEMIOTIC DISCOURSE OF PLACE: EXAMPLE OF SHOWROOM Arzu Erçetin 1 , Gamze Akbaş 2 1, 2 İstanbul Kültür University, Department of Interior Architecture & Environmental Design, Turkey Abstract Communication is defined as the flow of information in its simplest form. Utilizing the indicators and referring to another situation with the help of these indicators while providing its flow is a result-oriented study discipline. This discipline is defined with the name of Semiology and it is a field of science based on meaning. Semiotics, shaped by behavior patterns "coded" by a particular society, it is associated with the process of interpretation. The fact that codes come together and form a whole of meaning unity and cause influence on different fields such as literature, advertising, cinema, caricature, painting and architecture. Hence, semiotics, which forms a message to be transmitted to the other party, possesses an extensive field of study. The meaning, interpretation and association of these messages with different factors fall within the scope of this discipline. Especially in order to comprehend that architecture is a communication tool, the physical factors and the approaches of the society producing these approaches should be reviewed together. This highlights the place of interior design in semiotics. In this study, interior design is evaluated within the scope of semiotics and a place reading is performed. Keywords: Semiology; Indicator; System; Code; Design; Place. Cite This Article: Arzu Erçetin, and Gamze Akbaş. (2019). “SEMIOTIC DISCOURSE OF PLACE: EXAMPLE OF SHOWROOM.” International Journal of Research - Granthaalayah, 7(7), 297-303. https://doi.org/10.29121/granthaalayah.v7.i7.2019.767. 1. Introduction The psychological and social aspects of architecture have made it mandatory to benefit from interdisciplinary sciences such as environmental and behavioral sciences. It is necessary to give more functionality to various platforms where information exchange between designer and user can be provided. Increasing the responsibility of architects in post-use evaluation studies is important in terms of perceiving the user dimension in the development of design (Gunal, 2006: 64). The details presented by utilizing the indicators before and during the usage phase become more memorable for the user. In order to read the place from a semiotic point of view, it is required to understand Saussure who laid the foundation of this science for the first time. Although nowadays semiotics continues to be