Art, accounting and technology:
unravelling the paradoxical
“in-between”
Nicholas McGuigan and Alessandro Ghio
Department of Accounting, Faculty of Business and Economics,
Monash University, Melbourne, Australia
Abstract
Purpose – The purpose of this paper is to provide a critical reflection on how ongoing revolutionary
technological changes can extend the possibilities of accounting into artistic spaces. In addition, arts ability to
protest, challenge, open and inspire may be instrumental to humanise technological advances transforming
the accounting profession.
Design/methodology/approach – This paper draws upon the methodological, theoretical and empirical
literature of accounting, technology and art and outlines a research and professional agenda for developing
the role of art in the context of accounting and technology.
Findings – The authors unravel and navigate the paradoxical “in-between” of art, accounting and
technology. It emerges that the transformative power of new technologies lies not only in the technologies
themselves but also in their ability to extend the possibilities of accounting into the artistic spaces of
visualisation, curation performance and disruption. New technologies, combined with artistic spaces, present
a unique ability to open up the latent disruptive potential of accounting itself, pushing accounting in new
directions towards more humanistic models of multiple narratives.
Originality/value – The insights of this paper are relevant to open professional and scholarly dialogue
that relates accounting, art and technologies during a significant period of disruptive and transformative
technological changes. This paper provides new understandings of how art through visualisation, curation,
performance and disruption can force accounting researchers and practitioners to challenge the traditionally
held views of accounting, opening us towards more futuristic models of accountability.
Keywords Accountability, Accounting, Art, Technologies
Paper type Conceptual paper
1. Introduction
New technologies, such as arti ficial intelligence, machine learning, automation, crypto-currency
and blockchain, big data and visualisation, virtual and augmented reality, social media, network
systems technologies, simulation and gaming, have the ability to further dehumanise
accounting, accountants and accountability through enhanced technocracy (Dai and Vasarhelyi,
2017; Schmitz and Leoni, 2019; Warren et al. , 2015). However, these same technologies equally
have the potential to extend the possibilities of accounting, disrupting its bounded past and
pushing accounting into spaces such as art which may open accounting towards more
humanistic models of accountability (Gallhofer and Haslam, 1996; Gallhofer et al. , 2006;
Gallhofer and Haslam, 2005). This paper, thus, aims to draw critical reflection in such a
disruptive age to stimulate dialogues that unravel and navigate the paradoxical “in-between” of
art, accounting and technology. That is, the type of “in-between” space that such disparate
disciplines may, when combined, occupy.
Many may very well think of art as the antithesis of accounting. However, there is a growing
body of accounting literature that brings accounting and art into theoretical relation (Gallhofer
Art,
accounting
and
technology
789
Received 18 April 2019
Revised 6 June 2019
Accepted 19 June 2019
Meditari Accountancy Research
Vol. 27 No. 5, 2019
pp. 789-804
© Emerald Publishing Limited
2049-372X
DOI 10.1108/MEDAR-04-2019-0474
The current issue and full text archive of this journal is available on Emerald Insight at:
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