International Research Journal of Management, IT & Social Sciences Available online at https://sloap.org/journals/index.php/irjmis/ Vol. 4 No. 3, May 2017, pages: 1~12 ISSN: 2395-7492 https://sloap.org/journals/index.php/irjmis/article/view/391 1 Sustainable Tourism Development Potential in the Improvement of Economic and Social Life Community Corridor in Bali I Gede Astra Wesnawa a Article history: Abstract Received: 18 January 2016 Accepted: 30 March 2017 Published: 31 May 2017 This research was conducted in the Corridor Bali with the aim of (1) mapping of Bali tourism potential of the area and (2) analyze the direction of the development of tourism potential. This research uses descriptive design with the object of the research potential of tourism and socio-economic life of society corridors Bali. Subjects were community stakeholders in tourism, department of tourism, small industry related to tourism, public figures. Data were collected through observation, documentation, and recording of the interview, then the data were analyzed using qualitative descriptive analysis. The results showed (1) Bali's tourism potential as a gateway to national tourism that aims to improve the socio-economic life of society. One of the things that can be done is to develop creative economy businesses that can be employment opportunities for the people of Bali to earn income. From the results obtained on the research findings, there is some tourism potential that can be studied further in creating a creative economy for the people of Bali, particularly in the field of tourism. Forms of the creative economy of tourism can be done with the use of natural resources and cultural resources with the potential to be developed into a tourist attraction, (2) the potential development of sustainable tourism for the improvement of social and economic life of society on the corridor of Bali as a gateway to national tourism, it must still consider the concept of development sustainable. One concrete manifestation of the development potential of tourism in the economy is the construction of tourist facilities in an effort to support tourism in Bali. The opening of these efforts, many immigrants who seek work in Bali. The presence of immigrants who live either temporarily or settle and hold social interaction with local communities, making communities are heterogeneous. Heterogeneous society could trigger conflict. However, when coupled with a good ability to adapt to the social conflict can be resolved. Therefore, the need for openness of society to live a life together in adaptive and accommodating. Keywords: Creative economy; Small industry; Sustainable tourism; Tourism development; Tourism mapping; 2395-7492© Copyright 2017. The Author. This is an open-access article under the CC BY-SA license (https://creativecommons.org/licenses/by-sa/4.0/) All rights reserved. a Department of Geography Education, Undiksha, Singaraja, Bali, Indonesia brought to you by CORE View metadata, citation and similar papers at core.ac.uk provided by SLOAP - Scientific & Literature Open Access Publishing