KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 14, No. 1, April 2020 htp://ejournal.iainpurwokerto.ac.id/index.php/komunika 125 Membentuk Kepribadian Islam melalui Strategi Komunikasi Lembaga Dakwah Kampus (LDK) di STMIK Budi Darma Medan Fitri Aisyah Ritonga Komunikasi Penyiaran Islam, Universitas Islam Negeri Sumatera Utara, Indonesia Email: ftriaisyahritonga@gmail.com Ahmad Tamrin Sikumbang Komunikasi Penyiaran Islam, Universitas Islam Negeri Sumatera Utara, Indonesia Email: tamrinsk@yahoo.co.id Zainun Komunikasi Penyiaran Islam, Universitas Islam Negeri Sumatera Utara, Indonesia Email: zainundr@gmail.com Artcle Informaton Submited March 02, 2020 Revision June 23, 2020 Accepted July 03, 2020 Published July 30, 2020 Abstract Personality as an integration of one’s tendency to behave, act and behave. The personality referred to in this case is the personality of honesty and istiqomah which is in accordance with the teachings of Islam and is called the personality of Islam. This study aims to describe the communication strategies of Campus Da'wah Institutions in shaping the Islamic personality of students, as well as the supporting and inhibiting factors of the campus Da'wah Communication strategy in shaping the Islamic personality of STMIK Budi Darma Medan students. The research method used in this study is a qualitative method by analyzing and making interpretation of data found through interviews. The data that has been collected is checked for validity, the data analysis technique starts from reducing the data and making conclusions from the results of the study. The results of this study are that to develop a communication strategy must begin with planning, implementation and of course in this strategy there are supporting and inhibiting factors. The communication strategy of Campus Propagation Institute in shaping the Islamic personality of students by planning and implementing activities that are Islamic by instilling the values of Islamic personality to students. Islamic personality here is the personality of honesty, responsibility, initiative and istiqomah in the daily life of students. Strategies that LDK does include mentoring, recitation and sharing among others. Supporting and inhibiting factors in the Campus Da'wah Institute strategy are good responses from students, while the inhibiting factor is the lack of funds. Keywords: Communication Strategy, Islamic Personality, Campus Da'wah Institut http://doi.org/10.24090/komunika.v14i1.3644