YouTube and entrepreneurship in Spanish-speaking America YouTube y emprendimiento en América de habla hispana YouTube e empreendedorismo na América de fala hispânica María-Antonia Cuberos, Universidad Simón Bolívar, Cúcuta, Colombia (maria.cuberos@unisimon.edu.co) Marisela Vivas-García, Universidad Simón Bolívar, Cúcuta, Colombia (mariselavivas40@gmail.com) Rina Mazuera-Arias, Universidad Simón Bolívar, Cúcuta, Colombia (mazuerarina@gmail.com) Neida Albornoz-Arias, Universidad Simón Bolívar, Cúcuta, Colombia (neida.albornoz@unisimon.edu.co) Myriam-Teresa Carreño-Paredes, Universidad Simón Bolívar, Cúcuta, Colombia (myriam.carreno@unisimon.edu.co) how to cite Cuberos, M. A; Vivas-García, M.; Mazuera-Arias, R.; Albornoz-Arias, N., & Carreño-Paredes, M. T. (2021). YouTube y emprendimiento en América de habla hispana. Cuadernos.info, (50), 323-350. https://doi.org/10.7764/cdi.50.27871 AbstrAct | Te objective of the study was to reveal the role of the You Tube platform regarding entrepreneurship in Spanish-speaking America, considering theoretical foundations about YouTube content, users, and components of entrepreneurship: company and entrepreneur. Te interpretative paradigm was followed with qualitative methodology to analyze 44 videos on entrepreneurship in Spanish. Te results indicate that YouTube supports both components of the entrepreneurship with messages that motivate, transfer knowledge or carry out marketing; in addition, it is ground of ventures, constituting an intermediary space for this initiative towards economic, human, and social development. Keywords: YouTube; entrepreneurship; society of information; motivation; training; speak Spanish. Received: 06-22-2019 / Accepted: 01-22-2021 323 CUADERNOS.INFO Nº 50 Versión electrónica: ISSN 0719-367x http://www.cuadernos.info https://doi.org/10.7764/cdi.50.27871