JOURNAL OF MANAGEMENT AND ACCOUNTING STUDIES 2020(01) Available online at http://journals.researchub.org * Corresponding author: d.mavaluru@seu.edu.sa DOI: https://doi.org/10.24200/jmas.vol8iss01pp57-69 Providing a Model for Promoting E-Businesses Using Website Optimization Dr. Dinesh Mavaluru 1* , Dr. Jayabrabu Ramakrishnan 2 , Dr. Azath Mubarakali 3 1 College of Computing and Informatics,Saudi Electronic University, Saudi Arabia 2 College of Computer Science and Information Technology, Jazan University, Saudi Arabia, Email: jayabrabu@gmail.com 3 College of Computer Science, Department of CNE, King Khalid University, Saudi Arabia, Email: mailmeazath@gmail.com A R T I C L E I N F O A B S T R A C T Article history: Received 29 July 2019 Received in revised form 12 Nov 2019 Accepted 20 Jan 2020 The growth of computer-related technologies and the development of Internet in the world caused moving traditional businesses towards electronic, in addition to it, website-based startup businesses have been established. These businesses are faced with much larger target market than before, but reaching to a larger target market requires to cross from filter of search engines and to stay in the heart of customers and Internet users by their performance. This paper presents a model for promoting e-businesses using website optimization by studying previous studies in relation with electronic customer relationship management and website optimization techniques for search engines. The model consists of three main criteria of optimization of website features, on-page optimization and off-page optimization; each criterion contains sub-criteria that includes a total of 21 sub-criteria, after examining the criteria and sub-criteria using the hierarchical analysis process, a questionnaire was prepared to rank the criteria and sub-criteria and it was provided online to the web developers using the Press Line website. A large number of experts of Web design and development were invited by sending an invitation to social networks to participate. Ultimately the model was approved by analyzing the results and off-page optimization criteria had the highest importance and on-page optimization criteria had the least importance. Keywords: E-business, Promotion of e-businesses, E-customer relationship management, SEO 1. Introduction The emergence of computer and the development of Internet have transformed human life, one of the aspects of human life that has been influenced a lot in the modern era is the way of trading and business. With the presence of these technologies, the concept of e-business has formed and has quickly found its position as a science and a competition for companies and stores. Meanwhile, the role of web search engines for introducing web-based businesses is much highlighted. These are the search engines that reach the customer or user to a business through searched words and terms. On the other hand, the developers of these search engines develop web page ranking algorithms in a way that satisfies the human factor so they try the final results to have the most relation with the searched terms and show the websites that are most considered by users at a higher position. When user's satisfaction is proposed in a store, investigating customer relationship management systems is undisputable; definitely, these systems using effective relationship with customers will attract their most satisfaction. The development of a web-based e-business will be possible by combining website optimization factors for search engines and factors of attracting customer satisfaction. Both customer satisfaction and search engine trust are important, but which one is the most important in promoting a business and increasing sales will be determined by experts in the field. 2. Research Background Yalcin and Kose in 2010, in a paper titled what is SEO, stated the concept of search engine optimization that data or information related to an unknown topic is usually searched on the first page of search engines. After the first test of five pages of result, the remaining pages are not evaluated by users. For this reason, for better introducing a web page, it is important that the page to be moved to the top lists of search engines. To achieve this purpose, website developers should use search engine optimization, since moving a web page to the first page of a search engine is only possible with a few necessary optimization rules. To better introduce company, services or products, it is important to have an efficient, well-structured and good-looking web page; but it is also important for customers to be able to easily search and find the relevant web page in a search engine. In addition, 80% of Internet users are