Network Intelligence Studies Volume III, Issue 2 (6) / 2015 137 Marta Christina SUCIU Cristina Andreea FLOREA The Bucharest University of Economic Studies, Romania THE ROLE OF KNOWLEDGE INNOVATION BUSINESS SERVICES IN SUPPORTING CREATIVE & INOVATIVE CLUSTERS Case Study Keywords Knowledge intensive business services (KIBS) Cluster Innovation Regional development Sustainability JEL Classification M21, O10, O11, O14, O18, O32, R11 Abstract This article aims to highlight the role of knowledge intensive business services (KIBS) into supporting creative & innovative clusters. The paper focuses on the analysis of Romanian clusters, by identifying first their members and by underlying later the importance of these highly important actors for the regional development. It is structured into three parts. The first part presents a brief literature review by highlighting the most important characteristics of the creative & innovative clusters, and of the KIBS. In the second part the focus is on the analysis of creative & innovative clusters, observing their structure and projects, with the purpose to illustrate their impact for regional development. In the last part, it is highlighted the link between the KIBS and the creative & innovative clusters, emphasizing the essential strengths for the regional development strategy. In the end we present the main conclusions, underlying the novelty and the importance of the chosen topic for the Romanian economy.