Page 320 RESEARCH ARTICLE Vol.4.Issue.4.2017 Oct-Dec INTERNATIONAL JOURNAL OF BUSINESS, MANAGEMENT AND ALLIED SCIENCES (IJBMAS) A Peer Reviewed International Research Journal STUDY ON VIEWS OF EXECUTIVES ON RETAIL BANKING PRODUCTS OF BANKING INDUSTRY IN KRISHNA DISTRICT Dr. Talluri Sreekrishna 1 , Karlapudi Ramesh Babu 2 1 Research Supervisor, Associate Professor, Dept. of Management Sciences, R.V.R & J.C. College of Engineering, Chowdavaram, Guntur,Andhra Pradesh, India 2 Research Scholar, Dept. of Commerce and Business Administration, Acharya Nagarjuna University, Nagarjuna Nagar,Guntur, Andhra Pradesh, India ABSTRACT Retail banking is when a bank executes transactions directly with consumers, rather than corporations or other banks .Services offered include savings and transactional accounts, mortgages, personal loans, debit cards, and credit cards. Today, retail banking is being considered as one of the most innovative financial services provided by the various commercial Public Sector Banks (PSBs), private sector and foreign banks. Retail banking has a huge potential considering the growing demand for its products namely, term deposits, consumer durable loans, auto loans, debit card, credit cards, ATM facilities, insurance, online banking, etc. INTRODUCTION India is a developing country. The factors hindering development of the country are many. Some of them can be attributed to the low per capita income and larger chunk of the population living under the poverty line. India is a country with poor people but with rich natural resources. It can be said that the country‟s potential is either the human resource or the natural resources are not adequately utilized to the maximum extent and that resulted in low per capita income. India is an agrarian economy. The economy is marred with unemployment and under employment. Since the economy is basically agrarian, disguised unemployment is also rampant among the farmer community. Apart from the reasons mentioned, the money market as well as capital market witnessed the presence of private moneylenders, landlords etc. They have acted as bankers for centuries and have amassed major wealth from people of India that adversely affected capital formation. The need for a better financial institution and credit infrastructure was thus felt necessary by the planning commission when the five-year plans were initiated. An efficient banking system and well functioning capital market, capable of mobilizing the savings &channeling them to productive uses, are essential if the efforts at economic restructuring are to succeed. While both the banking systems and capital markets have shown impressive growth in