Exploring Trust vis-à-vis Reliance in Business Relationships: A Qualitative Analysis in the UK Construction Industry Zhizhong Jiang Peter Naudé Stephan Henneberg All at the mIMP Research Group Manchester Business School United Kingdom 25 th Annual IMP Conference Marseille Sept. 2009 Address for Correspondence: Stephan C. Henneberg, mIMP Research Group, Manchester Business School, Booth Street West, Manchester, M15 6PB, UK, Tel.: +44-(0)161-3063465, E-Mail: Stephan.Henneberg@mbs.ac.uk