319 Copyright © 2018, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. Chapter 16 DOI: 10.4018/978-1-5225-2584-4.ch016 ABSTRACT This goal of this chapter is to provide a design and development roadmap for the adaptation of tradi- tional classroom activities into engaging iPad-based digital learning activities. Reporting on an ongo- ing longitudinal case study, the chapter provides an overview of rationale and design considerations of the authentic iPad learning design implementation project, and the outcomes and improvements made over time. The iPad activities described provide further details of the approach taken and adaptations made. Since implementing iPad activities into this higher education environment several terms ago, the lecturer reports signifcantly higher levels of student engagement. Additionally, students report that the classroom activities in the post-graduate marketing course are authentic, transferrable, and are more engaging due the use of the iPad-based activities. INTRODUCTION With an increasingly connected global economy, university education continues to be challenged to provide students with opportunities to develop workplace skills. University administration and teaching staff are often concerned about the implications of the global economy, as more and more opportunities Reconceptualizing Learning Designs in Higher Education: Using Mobile Devices to Engage Students in Authentic Tasks Nathaniel Ostashewski Curtin University, Australia Sonia Dickinson-Delaporte Curtin University, Australia Romana Martin Curtin University, Australia