OUTSOURCING OR INSOURCING LOGISTICS ACTIVITIES: A BRAZILIAN CASE STUDY Kaique Doratiotto kaique@usp.br Lucas Eric da Silva lucaseric@ufscar.br JOSE GERALDO VIDAL VIEIRA jgvvidal@gmail.com Studies point out that logistics outsourcing is a way to reduce costs, increase performance, increase quality of service and consequently improve consumer satisfaction. On the other hand, logistics insourcing has emerged as a counter-point of analysis since financial gains from centralized management may turn a company more competitive. Moreover, the decision between outsourcing and insourcing is a high complexity logistics procedure due to several criteria involved in the selection of the best alternative. This decision is also not easy to tackle when we consider the activities of a distribution center, where the governance structure in Brazil regarding logistics operations must consider a high use of workforce. On the other hand, over the past 15 years, outsourcing has shown a significant growth in industries around the world. This paper evaluates the logistics outsourcing of a Brazilian company. We apply methods based on multicriteria decision analysis (MCDA) as a methodological structure to provide a recommendation to the decision-maker on whether to insource or outsource the logistics operations within a distribution center. Although there are few XXXVIII ENCONTRO NACIONAL DE ENGENHARIA DE PRODUCAO “A Engenharia de Produção e suas contribuições para o desenvolvimento do Brasil” Maceió, Alagoas, Brasil, 16 a 19 de outubro de 2018.