Association for Information Systems AIS Electronic Library (AISeL) PACIS 2014 Proceedings Pacifc Asia Conference on Information Systems (PACIS) 2014 CUSTOMER JOURNEYS ON ONLINE PURCHASE: SEARCH ENGINE, SOCIAL MEDIA, AND THIRD-PARTY ADVERTISING Wenjing Duan Te George Washington University, wduan@gwu.edu Jie Zhang University of Texas at Arlington, jiezhang@uta.edu Follow this and additional works at: htp://aisel.aisnet.org/pacis2014 Tis material is brought to you by the Pacifc Asia Conference on Information Systems (PACIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in PACIS 2014 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Duan, Wenjing and Zhang, Jie, "CUSTOMER JOURNEYS ON ONLINE PURCHASE: SEARCH ENGINE, SOCIAL MEDIA, AND THIRD-PARTY ADVERTISING" (2014). PACIS 2014 Proceedings. 96. htp://aisel.aisnet.org/pacis2014/96 brought to you by CORE View metadata, citation and similar papers at core.ac.uk provided by AIS Electronic Library (AISeL)