Universal Journal of Agricultural Research 10(6): 651-659, 2022 http://www.hrpub.org DOI: 10.13189/ujar.2022.100606 An Empowerment Model for Traditional Pitalah Duck Farmers in Riau Province-Indonesia Kiagus Muhammad Zain Basriwijaya 1,2,* , Dwi Sunarti 2 , Titik Ekowati 2 , Wulan Sumekar 2 1 Department of Agribusiness, Faculty of Agriculture, Universitas Samudra, Indonesia 2 Doctor of Animal Science, Faculty of Animal and Agriculture, Universitas Diponegoro, Indonesia Received July 16, 2022; Revised October 27, 2022; Accepted November 14, 2022 Cite This Paper in the Following Citation Styles (a): [1] Kiagus Muhammad Zain Basriwijaya, Dwi Sunarti, Titik Ekowati, Wulan Sumekar , "An Empowerment Model for Traditional Pitalah Duck Farmers in Riau Province-Indonesia," Universal Journal of Agricultural Research, Vol. 10, No. 6, pp. 651 - 659, 2022. DOI: 10.13189/ujar.2022.100606. (b): Kiagus Muhammad Zain Basriwijaya, Dwi Sunarti, Titik Ekowati, Wulan Sumekar (2022). An Empowerment Model for Traditional Pitalah Duck Farmers in Riau Province-Indonesia. Universal Journal of Agricultural Research, 10(6), 651 - 659. DOI: 10.13189/ujar.2022.100606. Copyright©2022 by authors, all rights reserved. Authors agree that this article remains permanently open access under the terms of the Creative Commons Attribution License 4.0 International License Abstract The purpose of this research is to create a model to enable traditional duck farmers to increase their income. The data in this study consisted of primary and secondary data. Primary data were collected through a questionnaire about farmer’s attitude toward livestock business and income of the business of Pitalah ducks. Secondary data were collected from libraries and official sources related to the research. Respondents were 180 Pitalah duck breeders from 7 sub-districts. The research data were analyzed using Multiple Linear Regression after a Classic Assumption Test was performed to meet the criteria of BLUE (Best Linear Unbiased Estimator). The lowest revenue received from the business is Rp.10,647,082 while the highest revenue received is Rp. 24,852,811. This range of revenue is due to differences in the revenue received from the sale of eggs (including those consumed) and the final value they have. Real revenue is received from selling Pitalah Duck’s eggs. The results of the regression analysis showed that X1 (knowledge) and X2 (attitude) did not affect the level of income. The value of X3 affected the level of income because of the efforts to increase the income of the farmers, to select the seeds produced, to provide feed and drink, to be responsive whenever there is sick cattle, and to accept new technology in order to increase the income of farmers. Keywords Pitalah Ducks, Interest, Empowerment, Model, Traditional Farmer 1. Introduction Livestock is one of the agricultural sub sectors that has an important role in providing animal protein. Ducks commodity is a lot of cattle maintained by farmers on a scale people through production of eggs and meat. Pitalah duck is one of the genetic resources of poultry that needs to be developed [1]. Pitalah duck is a livestock commodity which has potential to be developed due to their high yield of eggs production (180 – 200 eggs/year/head) with egg’s weight around 60-70 g/gram, while the weight of a mature free-range duck is around 1464±246 g/head [2]. Pitalah Duck farming business will have big potential if the farmers can make its maintenance pattern more intensive, and if there is support from the local government [3]. The population of Pitalah duck is 248,919 [4], partly centralized in Rokan Hulu Regency, one of the new expanded districts (since 1999) in the Province of Riau. The people of Rokan Hulu are still a relatively traditional community, and most of them run a Pitalah duck farming business as a side business to increase their income [5,6]. Various studies have stated that the national duck farming business run by farmers has still not been able to contribute a maximum income [7] for the farmers [8]. The traditional scale in running the business has created obstacles in production, processing, capital, marketing, business climate, and human resource capabilities [9]. This issue is a challenge to increase Pitalah duck farming business in Rokan Hulu [10,11].