Effects of inter-organizational compatibility on supply chain capabilities:
Exploring the mediating role of inter-organizational information systems
(IOIS) integration
Rajesh Rajaguru
a, 1
, Margaret Jekanyika Matanda
b,
⁎
a
SolBridge International School of Business, South Korea
b
Monash University, Australia
abstract article info
Article history:
Received 14 February 2011
Received in revised form 14 January 2012
Accepted 8 September 2012
Available online xxxx
Keywords:
Inter-organizational compatibility
Inter-organizational information systems
(IOIS) integration
Supply chain capabilities
Retailing chains
Growing globalization and environmental uncertainty have increased the challenges managers face in delivering
services or products to the customer. Integration of information systems across partnering organizations has be-
come the backbone of supply chain management, as amalgamation facilitates the sharing of information required
to enhance organizational flexibility and responsiveness while minimizing risk and inventory costs. Using data
from the Australian retailing sectors, this study investigates the mediating role of inter-organizational information
system (IOIS) integration on the relationships between inter-organizational compatibility and supply chain capa-
bilities. The results indicate that inter-organizational compatibility of technical, strategic, and cultural inter-
organizational dimensions facilitate IOIS integration and supply chain capabilities. To maximize benefits for all
chain members, IOIS integration needs to be embedded in the strategies and goals of partnering organizations.
Business-to-business and industrial marketing managers need to be aware that IOIS integration processes require
support of top managers of the partnering organizations and should be embedded in the organizations' strategic
goals.
© 2012 Elsevier Inc. All rights reserved.
1. Introduction
Growing globalization, market dynamism, and environmental un-
certainty have increased the challenges that managers face in deliver-
ing the right service or product to the customer, at the right time, in
the right quantities and condition, and at lowest delivered cost (Li &
Lin, 2006). Dynamic environments require managers to create new
value propositions that use relationship-driven customer agreements
(Badii & Sharif, 2003), and in managing business-to-business rela-
tionships. Information and computer technology has emerged as a
crucial tool in managing business-to-business relationships (Pereira,
2009; Thomas & Griffin, 1996), and integration of information sys-
tems across partnering organizations has become the backbone of
supply chain management as it facilitates information sharing, there-
by enhancing organizational flexibility and responsiveness while
minimizing risk and inventory costs (Hartono, Li, Na, & Simpson,
2010; Krause, Handfield, & Tyler, 2007; Vickery, Jayaram, Droge, &
Calantone, 2003).
Inter-organizational information systems (IOIS) comprise boundary-
spanning technologies and value-added networks that link suppliers
and buyers (Craighead, Patterson, Roth, & Segars, 2006). IOIS can include
value-added network-based electronic data interchange (EDI), Internet-
based EDI, extranets, electronic exchange in supply chain management,
and other decision support systems that use a common technology
under a single ownership (Lyytinen & Damsgaard, 2011). Therefore, an
IOIS can comprise two or more autonomous organizations that share in-
formation and communication technology built around shared or com-
mon IT capabilities that facilitate the creation, storage, transformation,
and transmission of information across organizational boundaries
(Johnston & Vitale, 1988).
However, because of their boundary-spanning properties, IOIS are
inherently complex, as these systems involve multiple partners with di-
verse interests, cultures, and strategic intentions (Ireland & Webb,
2006), and as a result, their implementation can be problematic, as it re-
quires significant effort to redefine and extend the boundaries of the
participating organizations (Kim, Ryoo, & Jung, 2011). Consequently,
inter-organizational compatibility is a key ingredient of IOIS integration
(Waarts, van Everdingen, & van Hillegersberg, 2002). Within these
boundary-spanning networks, effective integration requires business
partners to be highly embedded operationally, technically, and strategi-
cally (Hult, Ketchen, & Slater, 2004). Prior investigations in business-
Industrial Marketing Management xxx (2012) xxx–xxx
⁎ Corresponding author at: Peninsula Building D4, Room 24, Peninsula Campus,
Melbourne, VIC 3199, Australia. Tel.: +61 3 990 44021.
E-mail addresses: rajeshrajaguru@solbridge.ac.kr, rajeshhorti@gmail.com
(R. Rajaguru), Margaret.Matanda@monash.edu (M.J. Matanda).
1
151-13 Samsung 1-dong, Dong-gu, Daejeon 300-814, South Korea. Tel.: +82 42
630 8538, +82 10 7564 6662.
IMM-06786; No of Pages 13
0019-8501/$ – see front matter © 2012 Elsevier Inc. All rights reserved.
http://dx.doi.org/10.1016/j.indmarman.2012.09.002
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Please cite this article as: Rajaguru, R., & Matanda, M.J., Effects of inter-organizational compatibility on supply chain capabilities: Exploring
the mediating role of..., Industrial Marketing Management (2012), http://dx.doi.org/10.1016/j.indmarman.2012.09.002