319 Copyright © 2014, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. Chapter 30 DOI: 10.4018/978-1-4666-4490-8.ch030 Museum Information and Communicability Evaluation ABSTRACT The authors present the first results of a heuristic analysis of the evolution of the commercial off-line sys- tems related to the main European museums. The analysis is diachronic, that is, since 1990, and includes the different modalities of interactive design in the different supports for interactive information, such as floppy, CD, and DVD. The authors also present a methodology for the analysis of the presentation of the paintings and sculptures inside these systems called Museum Information and Communicability Evaluation (MICE). INTRODUCTION The history of the off-line multimedia systems in the 90s gave a boost to many sole proprietor companies (a single person in the ruling board) in Southern Europe devoted to the commercial production of interactive contents. Those were small businesses with fewer than five employees, including the owner of the company. In that group there were technicians and artists. This division was typical of Latin countries such as Spain, Portugal, France and Italy, just to mention a few examples. The technicians were the programmers who mainly used commercial products such as MacroMedia Director (MMDirector) or Toolbook. There are scarce examples of that time where C++ programming was used to carry out those interactive systems. The artists, as a rule, stemming from the fine arts. Took care of the visual design, the textual content, etc. Few were the artists who hailed from the environment of the graphical arts for those multimedia systems. The commercial Francisco V. Cipolla-Ficarra ALAIPO – AINCI, Spain and Italy Alejandra Quiroga Universidad Nacional de La Pampa, Argentina Jim Carré University of The Netherlands Antilles, Curaçao Jacqueline Alma Electronic Arts – Vancouver, Canada Miguel Cipolla-Ficarra ALAIPO – AINCI, Spain and Italy