ICCSET 2018, October 25-26, Kudus, Indonesia Copyright © 2018 EAI DOI 10.4108/eai.24-10-2018.2280513 Analysis of The Needs of Karanganyar Traditional Children Toys Production Machine, Welahan, Jepara Imaniar Purbasari, Jayanti Putri Purwaningrum, Hutomo Rusdianto {imaniar.purbasari@umk.ac.id 1, jayanti.putri@umk.ac.id 2 , hutomo.rusdianto@umk.ac.id 3 } Universitas Muria Kudus 123 Abstract. The form of the superior products in the Karanganyar village in Jepara, traditional toys, klothokan and kitiran still survives amid high-tech toys. The community as an element of production still faithfully applies their energy and skills to express ideas and creations of simple children's toys. The complexity and detail of traditional children's toys is a major factor in the culture of production with human hands. The need for modern technology machines such as sponge molding machines in klothokan toys, bamboo oven drying machines and bamboo lathes in kitiaran toys is a technological innovation requirement that must be introduced and familiarized when the production process is carried out by the community. The expected result is that the amount of goods produced increases without bothering human labor and natural factors such as weather are no longer a constraint for the community to produce superior quality products. Keywords: traditional, educational games, children. 1 Introduction Indonesia's creative industry, which has a variety of features, makes our country rich in regional cultural products. One of the creative industries in Indonesia that supports the introduction of regional culture, namely the children's toy industry. The local culture-based children's toys industry is the result of the creation of society towards children's play needs and complementary games that have been created by ancestors. Therefore playing is attached to social groups that are applied through symbolic interaction in the form of traditional games. Playing is one of the ways children learn about their environment through senses. The feeling generated from playing activities is usually in the form of pleasant responses obtained from the social environment. Playing will foster interest in exploring children, practicing physical growth, and sharpening imagination, as well as giving experience to interact with the social environment. The form of social support for children's growth and development can be demonstrated by the creation of games that adjust the environment in which they live. So playing is a tradition that has been entrenched in children's social life in society. Playing is an activity with practical value as a children's media to develop certain abilities in children (Sujiono, 2005) [1]. The characteristics of play are active and fun activities carried out voluntarily and internal motivation arises from within the child itself. Isniwarti (2010: 8) [2], mentions the impact of playing on children: (1) Playing while learning, (2) Supporting physical development and mental health, (3) Training children tested in the face of challenges and culture. Meanwhile, according to Mutiah (2010: 113) [3] suggests that the game is able to 781