Product Portfolio Management Strategic Targets and kpi s over Life-Cycle: A Case Study in Telecommunications Business Erno Mustonen University of Oulu, Finland erno.mustonen@oulu.f Jonne Seppänen University of Oulu, Finland jonne.seppanen@bonsky.com ArtoTolonen University of Oulu, Finland arto.tolonen@lehto.f Janne Harkonen University of Oulu, Finland janne.harkonen@oulu.f HarriHaapasalo University of Oulu, Finland harri.haapasalo@oulu.f Product portfolio management (ppm) should defne, which products to develop, sell, deliver, maintain, and remove based on company’s strategic targets. Aligning the product portfolio with business strategy is, however, seenchallenging.Hence,anapproachfor ppm targetsettingoverlife-cycle is needed. A single-case study was conducted to examine the relationship between product portfolio management and business strategy to propose a practical approach for defning product portfolio management strategic targetsandkeyperformanceindicatorsoverlife-cycle.Themainresultsin- clude proposing ppm target setting to cover horizontally all product life- cyclephasesandverticallytheproductstructure,includingbothcommer- cial and technical aspects. ppm strategic targets and key performance in- dicators over life-cycle through four success factors are proposed. In ad- dition, a new tool for product portfolio analysis is introduced. The study contributes to the previous studies on aligning product portfolio manage- ment with business strategy by providing a practical example. Key Words: product portfolio management,performance management, strategic management,product life-cycle management jel Classifcation: l21, m10 https://doi.org/10.26493/1854-6935.18.5-23 Introduction Business strategy aims to create a ft between diferent organisational ac- tivities. However, the diference between strategic endeavour and actual performance is often originated due to communication disconnection between strategy creation and its execution (Porter 1996). A magnifcent Managing Global Transitions 18 (1): 5–23