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International Journal of Scientific Research in Computer Science, Engineering and Information Technology
ISSN : 2456-3307 (www.ijsrcseit.com)
doi : https://doi.org/10.32628/CSEIT22868
104
Pattern Recognition of Customer Spending Habits Using
Apriori Algorithms in DataMining as an Inventory Strategy
Arief Jananto
1
, Yohanes Suhari
2
, Rara Sriartati Redjeki
3
, Bambang Sudiyatno
4
1,2,3
Information Systems Department, Faculty of Information Technology and Industry, Stikubank University,
Semarang, Indonesia
*
4
Department of Management, Fakulty of Economics and Business, Stikubank University, Semarang, Indonesia
Article Info
Publication Issue :
Volume 8, Issue 6
November-December-2022
Page Number : 104-115
Article History
Accepted: 06 Nov 2022
Published: 12 Nov 2022
ABSTRACT
The readiness of product inventory is very important, product shortages related
to other products can make buyers disappointed and then cancel to buy products
that were previously planned to be purchased at once. Sellers can experience a
decrease in the number of sales to revenue. In this case, the seller needs to know
the pattern of customer habits when making purchases by going through sales
transaction data that has occurred. Association techniques can be used to analyze
the pattern of interrelationships between items in transaction events. With the a
priori algorithm as a popular association algorithm, the pattern of sales
transaction data can be analyzed through the research stage. From the
implementation of the algorithm with 1063 transaction data using 10% min-
support and 75% min-confidence resulting in 4 association rules where 1) if you
buy "kacer" and "love bird" you will buy "pentet" as much as 17% support, 2) if
you buy "magpie" and "love bird" will also buy "pentet" at 16%, 3) if you buy
"kacer" and "magpie" then you will buy "pentet" at 14%, 4) if you buy "anis" you
will buy "pentet" of 11% with a confidence level of 76%, 81%, 84%, 77%,
respectively. So, there are 5 main items that play a strong role in the rule that
must be considered. Sellers can use the resulting item relationship patterns as
consideration in managing inventory and structuring the items sold.
Keywords: Apriori, Inventory, Association Rules, Data Mining
I. INTRODUCTION
The readiness of product inventory to be marketed is
very important. Sometimes there is a vacancy of a
product related to another product that is desired by
the buyer, which can make the buyer disappointed
and then cancel to buy the product that was
previously planned to be purchased at once. In fact,
eventually move to another seller who is more
complete. As a result, the seller will experience a
decrease in the number of sales which of course has
an impact on a decrease in revenue. The amount of
availability of goods stored in the warehouse is very
important because management can determine the
minimum and maximum stock [1]. This means that
there are still many sellers who do not or do not