:: IJEBD :: (International Journal of Entrepreneurship and Business Development) Volume 4 Number 5 September 2021 This work is licensed under a Creative Commons Attribution- ShareAlike 4.0 International License. ISSN : 2597-4785 (ONLINE) ISSN : 2597-4750 (PRINTED) The Effect of Learning Quality, Service Quality, and Promotion on Decission to Choose School at SDIT Mutiara Rahmah Balikpapan Fitriana, Khairun Nisa Agustin Page │ 721 The Effect of Learning Quality, Service Quality, and Promotion on Decission to Choose School at SDIT Mutiara Rahmah Balikpapan Fitriana, Khairun Nisa Agustin Sekolah Tinggi Ilmu Ekonomi Balikpapan fitriana@stiebalikpapan.ac.id knisagstn389@gmail.com ABSTRACT Purpose: This study aims to determine the effect of the independent variables, namely Quality of Learning (  ), Quality of Service (   ), and Promotion (  ), on the dependent variable, namely Decision to Choose (Y) at SDIT Mutiara Rahmah Balikpapan. Design/methodology/approach: This study uses a non-probability sampling technique using a sample of 200 respondents. Data collection techniques are questionnaires, observations, interviews. Findings: Based on the results of multiple regression analysis, the correlation coefficient (R) was obtained. From the results of multiple linear regression analysis, the R value was 0.663 and the determinant R Square value (   was 0.401. The F_count value obtained is 43,649. This value is far above the F_table value of 2.65 with a significance level of = 0.000 which is far from 0.05. Research limitations/implications: Thus, it can be concluded that the variables of learning quality (  ), service quality (  ), and promotion (  ), influence simultaneously on the decision to choose SDIT Mutiara Rahmah Balikpapan. Originality/value: The results of the t-test of the hypothesis indicate that the three independent variables, namely the quality of learning (  ), service quality (  ), and promotion (  ), each partially have a significant effect on the decision to choose SDIT Mutiara Rahmah Balikpapan. Paper type: Research Paper Keyword: Learning Quality, Service, Promotion, Decisions to Choose Received : August 29 th 2021 Revised : September 14 th 2021 Published : September 30 th 2021 I. INTRODUCTION One of the private education is education based on Islam, because it is trusted that children who are educated and equipped with strong religious teachings from childhood will have personalities and other knowledge that would be good anyway. These reasons encourage a lot of interest in islamic educational institutions .So the number of Islamic schools is increasing. Actually, all education has the same goal, it is to provide knowledge and insight to student, but by using different teaching methods and materials. This has encouraged the emergence of various integrated Islamic Schools in various regions, in Balikpapan or other areas. The number of Islamic elementary schools in Balikpapan according to data obtained from the Ministry of Education and Culture in 2020, there were 51 schools and there were 17 Integrated Islamic Elementary