Copyright © 2018 Authors. This is an open access article distributed under the Creative Commons Attribution License , which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. International Journal of Engineering & Technology, 7 (4.35) (2018) 777-781 International Journal of Engineering & Technology Website: www.sciencepubco.com/index.php/IJET Research paper New Wave of Businesses: Brick to Click Approach in Malaysia Nur Afiqah Mohammad Ishak 1 *, Nurazariah Binti Abidin 2 , Jegatheesan Rajadurai 3 1 2 3 Universiti Tenaga Nasional, Kampus Sultan Haji Ahmad Shah, Pahang *Corresponding author E-mail: afiqah.mohammad3@gmail.com Abstract Having been born into a technologically advanced, wireless internet society, today's younger generation or the Millennial, is in a better position to be nurtured as the new age online businesses. They are well educated, self absorbed, have a strong sense of independence and highly motivated toward their perception of success. As such, the Millennial generation rushes forward with their marketing strategies to start businesses using social media to reach out their existing and potential consumers. While there have been numerous studies about traditional businesses, there has been little academic research focused on Millennial and which skills needed to become online businesses This paper proposed to measure the association between social media analytical skills and online businesses competencies within the Millennial generation. A questionnaire was used whose respondents were 100 online businesses among Millennial. It is hoped that this study will significantly contribute to a higher success rate in new start ups of online businesses for the Millennial generation. This study will not only enable for further advance the knowledge of Millennial but also to identify key aspects of online businesses competency in digital technologies. Keywords: Digital technologies, Millennial generation; online businesses, online businesses competency, social media analytic skills. 1. Introduction Digital technologies have also challenged existing business mod- els and continue to do so. One of the key driving forces of it is the capacity of innovation and the consumerization of information technology certainly also plays a role. Digital business is about the stage that been seen in many maturity models (in marketing, ICT, social, business, etc), the converged or fully connected/integrated stage. From a sheer technology perspective it goes beyond the famous third platform and the evolutions we are witnessing today: cloud computing, the Internet of Things, mobile, Big Data, etc. By 2020, Malaysia aspires to be an advanced nation on many levels. However, it is more than about becoming an advanced economy, it is also about building a helpful and inclusive country that has ethics and morality and is truly integrated and united. The Elev- enth Malaysia Plan, 2016-2020, is the next critical step in Malay- sia's journey to becoming an advanced nation that is inclusive and sustainable [1]. For the young generations, who are the nation’s hope and most valuable asset, the Government will realize this cohort’s potential through capacity building, education, skills training, entrepreneurship, sports and volunteerism through the implementation of the new National Youth Policy[2,3]. The in- creasing rate of internet users, online spending and adopting of new technologies are the key drivers for the development of E- Commerce in Malaysia. Government initiatives for the develop- ment of IT infrastructure and E-Commerce have shown a positive feedback from the businesses all over the [4]. There are many barriers to starting and operating new businesses and, similar to previous generations, the Millennial generation is facing these challenges. The Millennial generation is those born between 1980 and 2000. The 21st Century is the era of the digital economy be- cause in this century everyone will own at least one smartphone [5]. Gradually they will become more ubiquitous, essential and sought after by consumers [6]. Access to digital networks and the services they provide are significant features of the 21st Century [7]. The exponential development in the digital economy is an oft- cited phenomenon. The other oft-cited phenomenon is green en- trepreneurship and online access. Businesses look for opportuni- ties in the field and convert these opportunities into a business. A successful entrepreneur needs to exhibit several qualities such as planning, controlling, innovation, risk taking and decision- making. Moreover, the entrepreneur needs to learn entrepreneurial skills such as personal skills, technical skills and managerial skills. In the last decades, the development and use of technology, inno- vation and the digital world within a business is now described as online business. The new type of entrepreneur goes by the title of online businesses which is a combination of digital business, green business and the business itself [8]. As this development becomes more common, the issue of how starting a digital en- deavor differs from starting a traditional endeavor grows more important; as does finding solutions to the problems specific to the digital enterprise. Although previous study have devoted consider- able effort in identifying characteristics, traits, values, affective states and cognitive styles that are associated with online busi- nesses but the particular competencies that are most critical re- main elusive [9]. Businesses and managers contemplating new digital ventures need to understand the opportunities and hazards unique to online businesses. The lack of experience and skill on the part of the initiator are the most common reasons a new start up. 2. Literature review 2.1. Online Businesses Online business also referred to as e-business, is any kind of busi- ness activity that happens online (over the internet).A business owner who does any, or all, of their business using the internet, is