“To study investment behaviour of investors towards mutual funds.” Anjali Acharya Student Prof. Apeksha Chanpaneri GLS University Ahmedabad Abstract A mutual fund in India has not been as favourable investment comparison to developed countries. According to PWC report, 2016 mutual fund gross domestic product contribution has been 7% only which is very less in comparison to another country’s mutual fund industry growth rate. It remains imperative to understand the investor's behaviour with context to investor’s awareness and perception. Descriptive research design has been used for the research. For descriptive research design, cross-sectional studies comprising sample surveys of Ahmedabad city. The research provides the perception of investors about half of the respondents were investing in a mutual fund of around less than 25% of their total income. Majority of the youngsters were invested in the mutual fund for less than 3 years while the adults were invested for a longer period of time, however, age, gender and occupation had an impact on awareness and perception about the mutual fund. The study has implications for mutual funds and regulators. Research highlights mutual fund and regulators need to focus more on the awareness about mutual funds with context to more savings from total income. This would increase the investor base and flow of funds in a mutual fund. Keyword: Mutual fund, awareness, perception, investor’s behaviour