Journal of Management Research and Analysis 2021;8(1):41–43 Content available at: https://www.ipinnovative.com/open-access-journals Journal of Management Research and Analysis Journal homepage: https://www.jmra.in/ Original Research Article To assess the model for consumers approach towards online banking after demonetization in Madhya Pradesh Pooja Yadav 1 , Varun Yadav 2, * 1 Dept. of Management, Renaissance University, Indore, Madhya Pradesh, India 2 Dept. of Management Management Consultant, Indore, Madhya Pradesh, India ARTICLE INFO Article history: Received 31-03-2021 Accepted 05-04-2021 Available online 02-05-2021 Keywords: Demonetization consumer attitude online banking internet banking net banking ABSTRACT The aim of this study is to propose a model for understanding consumer attitude towards online banking regard to recent demonetization in India. The popular consumer behavior models like theory of planned behavior, theory of reasoned action and technology acceptance model are reviewed for developing the proposed model in this study. The dependent factor in the proposed model is consumer attitude towards online banking and independent factors are demonetization knowledge, convenience, social status and convenience. The items for the proposed constructs in the proposed model are given in this paper. This research paper helps the scholars to use the measurement scale to study consumer attitude towards online banking in the era of demonetization © This is an open access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. 1. Introduction The essential choice taken by Government of India (GOI) on November eighth 2016 colossally affected every one of the areas in India. Prior just individuals who are having through information about PCs, web and electronic contraptions used to perform banking exchanges in online mode 1 . At present the public authority is empowering and some of the time making impulse to perform online monetary exchanges. The disposal of defilement and annihilation of neediness and so forth are a portion of the essential purposes behind executing demonetization in India 2 . The essential point of this investigation is to propose a hypothetical model for understanding customers’ demeanor towards internet banking. In this paper the web based financial methods utilizing portable banking, web banking and electronic asset move through robotized teller machines (ATM). All through this paper the terms web banking, web based banking, online installment and electronic asset moves are utilized conversely 3 . * Corresponding author. E-mail address: varuny.indore09@gmail.com (V. Yadav). 2. Literature Review Web based banking can be alluded as utilizing web entrance for assortment of banking administrations going from charge installments to speculations 4 . Prior banks used to give data about their items on their individual sites and progressively they have offered freedom to clients for making monetary exchange like bill installments and asset moves and so on 5 . Internet banking is signing into an online record with direct admittance to assets in that account. Web banking had started in India from mid nineties and ICICI had been pioneer with in regards to execution of Internet Banking in 1998. The elements like significance, intricacy, trialability, similarity, seen hazard and direction were thought of while considering shopper disposition towards web banking. For understanding web banking usage 6 had considered variables like ease of use measurement, character measurement, security measurement, and social impact measurements. The use of web banking is advantageous to the two banks and buyers and it additionally lead to cost investment funds and comfort. The components like apparent helpfulness, convenience, social impact and https://doi.org/10.18231/j.jmra.2021.010 2394-2762/© 2021 Innovative Publication, All rights reserved. 41