503 ACTA UNIVERSITATIS AGRICULTURAE ET SILVICULTURAE MENDELIANAE BRUNENSIS Volume LX 66 Number 2, 2012 REVENUE IMPACT ON THE DEMAND OF SLOVAK HOUSEHOLDS FOR MEAT AND MEAT PRODUCTS Ľ. Kubicová, Z. Kádeková Received: November 30, 2011 Abstract KUBICOVÁ, Ľ., KÁDEKOVÁ, Z.: Revenue impact on the demand of Slovak households for meat and meat products. Acta univ. agric. et silvic. Mendel. Brun., 2012, LX, No. 2, pp. 503–510 Global economical crisis was felt in the differences in the incomes of the households and their food consumption. In the paper are analyzed the changing patterns in the structure of demand for meat and the impact on total expenditure on meat and meat products in the households of employees, households of self-employed persons and households of pensioners. When examining the sensitivity of demand to changes in consumer meat prices in different social groups of households was estimated own-price elasticity of demand, as well as cross-price elasticity. income and expenses for food, own price, income and cross elasticity of demand, households of employees, self-employed persons, households of pensioners Population as a whole, individuals and households as self clear-cut social groups, which buy products for their personal consumption create the consumer market. Each person decides on purchase of the product range everyday. Marketers and commercial production companies have to be interested in buying behavior and consumer decision-making and thus analyze the consumer demand. It is important to know the answers to questions ”What, When, How and For what purpose” consumers buy. The consumer is a unique person with his or her own opinion and this should respect each company or production unit, which wants to attract and retain the customers by respecting consumers’ needs and adapting to them. This postulate is especially important in the marketing of food products. During the transformation process of the Slovak economy the variability types of households have risen. Downward trend is in the average size of households and growing pluralism of the various forms of coexistence. The share of single person households and proportion of retired households are rising. Increasing is also the share of households of single-parent families with children. MATERIAL AND METHODS The paper is focused on the consumption analysis of meat and meat products and on the identification of differences in demand and changes in the household consumption expenditures in Slovakia aſter its accession to the EU. Commodity meat has its substitutes, which allow the consumer to respond and exploit price changes of individual kinds of meat to meet their nutritional needs. In terms of economic status of head of household and his employment and consequent income, we focused on the demand for beef, pork and poultry meat and poultry products in the households of employees, households self-employed persons and households of old-age pensioners. The grounds for such an analysis were drawn from the officially published results of family accounts by Statistical Office representing so-called Panel data which includes time and cross-sectional component. This means that several objects are observed in time t (t = 1, 2, 3, …, T) and cross-sectional component (household) is observed within the household (k = 1, 2, 3, …, N). The analysis focuses on the income and consumption expenditures referred to social