WORKING PAPER SERIES
Discipline: Marketing
Destination Brand Components
Melodena Stephens Balakrishnan
University of Wollongong in Dubai
Ramzi Nekhili
University of Wollongong in Dubai
Clifford Lewis
University of Wollongong in Dubai
WP 69/2008
June 2008
© University of Wollongong in Dubai, 2008
UOWD-RSC-WP-69 12 June 08