International Journal of Research in Counseling and Education Volume 04 Number 01 2020 ISSN: Print 1412-9760 – Electronic 2541-5948 DOI: http://doi.org/10.24036/00347za0002 Received June 20 th , 2020; Revised July 13 th , 2020; Accepted September 10 th , 2020 46 http://ppsfip.ppj.unp.ac.id IJRICE The Analysis of Social Media Addiction Level on Adolescents Netrawati 1 , Rizki Wulandari 2 , Yeni Karneli 3 , Yarmis Syukur 4 Universitas Negeri Padang *Corresponding author, e-mail: netrawati@fip.unp.ac.id Abstract The ease of long-distance interaction makes social media a necessity that must exist in every individual's life, which causes a person to have an uncomfortable feeling if they cannot access social media. Indirectly, accessing social media can result in some people who have social media addiction. Others desire to be noticed by others, difficulty communicating directly in their social environment, which makes them prefer to spend time interacting through social media. The phenomenon that happens is excessive and repeated use of social media every day, loss of self-control, which causes the long duration of use, unconsciousness of negative consequences to themselves and those around them, tolerance of social media. Emerges the withdrawal symptoms when trying not to access social media, such as feelings of discomfort in addicted adolescents. This study aimed to find out the description of the level of social media addiction among adolescents in Padang. The method used in this study was descriptive research with quantitative methods. The sample used in this study was 250 adolescents. From the data collection results, it was generally found that adolescents are in the low category with an achievement of a percentage, 51.2%. Then, adolescents are in the medium category with a percentage, 42.4%, and some adolescents are in the high category with an achievement, 1.6%. Keywords: Social media addiction, Adolescents How to Cite: Netrawati, N., Wulandari, R., Karneli, Y., & Syukur, Y. (2020). The Analysis of Social Media Addiction Level on Adolescents. International Journal of Research in Counseling and Education, 4(1), pp. 46-50, doi: http://doi.org/10.24036/00347za0002 This is an open access article distributed under the Creative Commons 4.0 Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. ©2020 by author. Introduction The developments in this digital era have brought changes that are more focused on advances in technology, information, and communication. One of the developments in the current millennial era is social media which helps and makes it easier for individuals to connect, interact and socialize with many people from a great distance. This progress also aims to facilitate the space and scope of humans which proves that people's thinking power and also human behavior patterns are progressing and developing rapidly (Primayuni & Neviyarni, 2020). This social media is an application that connects many people in one particular timeline (Xiacalisng et al., 2015; Carley & Spapens, 2017; Ardi & Sukmawati, 2017). Activities or activities that can be carried out on social media focus on sending messages to each other, sharing personal identities and other information (Roth, Bobko, Van, & Thatcher, 2016; Ngai, Tao, & Moon, 2015; Ardi & Maizura, 2018; Afdal et al., 2019; Ardi & Sukmawati, 2019). Social media has an interactive nature and feedback that allows users to connect, share information, and collaborate (Bosman & Zagenczyk, 2011). Several applications on social media such as Facebook, WhatsApp, Instagram and others provide information for everyone to share information, photos, or videos on someone's events or activities. Surely, this social media is an alternative to build and connect people from various countries (Young & Abreu, 2015). The use of social media today can be termed a double-edged sword that can cause negative effects such as addiction or dependence on social media (Leong, L. Y., Hew, T. S., Ooi, K. B., Lee, V. H., & Hew, 2019). The term social media addiction has become a label for individuals who are difficult to let go of and control themselves from social media (Andreassen & Pallesen, 2014). An excessive use of social media in everyday life can make teenagers forget about time and neglect their obligations to study and help parents at home (Praditasari, Handayanto & Wulandari, 2019). The problem use is the constant urge to continue accessing social media and this inability to control them which causes addiction problems (Boer, Stevens, Finkenauer & Eijnden, 2020).