Religion and entrepreneurship in
hospitality and tourism
Anna Farmaki
Department of Hotel and Tourism Management, Cyprus University of Technology,
Lemesos, Cyprus
Levent Altinay
Department of Hospitality Leisure and Tourism Management,
Oxford Brookes University, Oxford, UK
Prokopis Christou
Department of Hotel and Tourism Management, Cyprus University of Technology,
Lemesos, Cyprus, and
Ainur Kenebayeva
Department of Management and Business, University of International Business,
Almaty, Kazakhstan
Abstract
Purpose – This study aims to provide a theoretical account of the nexus of religion and entrepreneurship in
hospitality and tourism (H&T) by considering the influences of religion on entrepreneurial motivation,
acquisition of resources for entrepreneurship and entrepreneurial behaviour.
Design/methodology/approach – The authors synthesise research and theory on religion and
entrepreneurship and apply it within H&T, taking into account the specificities of the industry. Specifically, they
pooled together relevant theory and empirical research findings which they summarised to identify points of
convergence and divergence, before refining the data to allow for further theoretical insights to be gained.
Findings – The authors suggest that religion may positively or negatively influence entrepreneurship; in
particular, they identify various modes of religion influences, which offer insights into how religion may
encourage, sustain and amplify entrepreneurship or alternatively inhibit entrepreneurship.
Originality/value – Religion offers an important yet underused lens for understanding the activities and
mechanisms influencing entrepreneurship in the rapidly evolving H&T industry. This study identifies
different aspects of the two multidimensional and interdisciplinary concepts of religion and entrepreneurship
and offers new insights into the relationship between the two within the context of H&T.
Keywords Religion, Tourism, Entrepreneurship, Hospitality
Paper type Research paper
Introduction
Worldwide, there are 6.2 billion religiously affiliated people, representing approximately 84
per cent of the population (Pew Research Centre, 2017). Defined in the Oxford dictionary as
“the belief in and worship of a superhuman controlling power, especially a personal God or
gods”, religion represents a system of beliefs and practices that can be taught to generations
and which expresses the values and attitudes of societies and individuals. As such, religion
constitutes an important cultural element that pervades every aspect of society (Shyan Fam
et al., 2004). Religion is not only a marker of ethnicity but it also carries meanings of identity,
community and politics (Mitchell, 2017). In addition to representing an important pillar of
IJCHM
32,1
148
Received 26 February 2019
Revised 11 June 2019
2 September 2019
3 September 2019
Accepted 22 September 2019
International Journal of
Contemporary Hospitality
Management
Vol. 32 No. 1, 2020
pp. 148-172
© Emerald Publishing Limited
0959-6119
DOI 10.1108/IJCHM-02-2019-0185
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