484 Int. J. Business and Globalisation, Vol. 21, No. 4, 2018 Copyright © 2018 Inderscience Enterprises Ltd. Perception of advisors’ regarding behaviour of investors’ while selecting wealth management services: an AHP approach Ashish Arora* Guru Nanak Dev University College, Ladowali Road, Jalandhar, Punjab, 144001, India Email: ashisharoray2k@gmail.com *Corresponding author Rashim Verma Guru Nanak Dev University Amritsar, Punjab, 143040, India Email: rashimverma123@gmail.com Abstract: Significant contributing factor for the growth of WMS can be global increase of wealth, especially India and China given the vigorous boost to the wealth. Also the need of the clients extends far beyond the old stock picking, rather becoming more sophisticated, requiring more exciting products and services. Having anticipated significant increase in number of high net worth (HNW) clients and their diverse investment requirements, financial intermediaries comprising of bank financial advisers (BFA), independent financial advisers (IFA) and corporate financial advisers (CFA) began offering investment advisory services to HNW under the umbrella of WMS and there is significant change in their investment strategies. Study of wealth management industry has become significant owing to the fact that today’s competitive environment presenting tremendous challenges. In this paper, attempt has been made to identify the key factors influencing the behaviour of investor as perceived by wealth managers of Punjab. Keywords: wealth management services; analytical hierarchy process; financial advisors. Reference to this paper should be made as follows: Arora, A. and Verma, R. (2018) ‘Perception of advisors’ regarding behaviour of investors’ while selecting wealth management services: an AHP approach’, Int. J. Business and Globalisation, Vol. 21, No. 4, pp.484–504. Biographical notes: Ashish Arora is MBA gold medallist from Guru Nanak Dev University, Amritsar, India with PhD in Finance. His PhD work was related to buyback of shares in Indian capital markets. He has rich experience of teaching MBA courses in both private and public sector business schools of North India for last 18 years. He is an expert in delivering talks on innovation, research methodology and motivation. He has contributed papers at 26 national and international level conferences and seminars. He has contribution of 11 papers published in various national and international level journals. He has research interests in capital markets, corporate finance and entrepreneurship.