Sufficiency Economy Web Search for Non-IT Literates Putsadee Pornphol Faculty of Science and Technology, Phuket Rajabhat University, Phuket, Thailand Email: proud.it.pkru@hotmail.com Suphamit Chittayasothorn King Mongkut’s Institute of Technology Ladkrabang, Faculty of Engineering, Bangkok, Thailand Email: suphamit@kmitl.ac.th Abstract—Sufficiency economy is a philosophy developed by His Majesty King Bhumibol Adulyadej of Thailand, initially stated in his royal speech given to Thai people in 1974. After the unprecedented economic crisis in 1997, sufficiency economy has seriously been reemphasized by both public and private sectors, with a vast array of knowledge and awareness offered to Thai people via online and printed communication channels. Sufficiency economy has highlighted a balanced way of living along with the conditions of morality and knowledge starting from the level of family, community and nation. In addition, this is applied to foster long-term development for Thailand, particularly in terms of the economic progress, to ensure its ability to move forward with global challenges. This article unveils the use of Web Service technology invented by web search engine of Google to be applied for the development of information systems aiming to highly facilitate the users, obviously referred to Thai people who possess less basic information technology knowledge, to access to today’s online information of sufficiency economy more conveniently and efficiently Index Terms—sufficiency economy, web service, information systems I. INTRODUCTION Sufficiency economy is a philosophy developed by His Majesty King Bhumibol Adulyadej of Thailand, initially stated in his royal speech given to Thai people in 1974, which was reemphasized on December 4, 1997 as part of the guidelines to alleviate the economic crisis in the year as well as strive for economic sustainability amid the globalization and various changes. Sufficiency economy has highlighted a balanced way of living along with the conditions of morality and knowledge starting from the level of family, community and nation. This helps encourage Thai people to have greater awareness in the national development and management, particularly by adhering to the middle path in life as the optimal route for personal conduct at all levels of occupation: students, agriculturists, government officials and general public as well as those who belong to business organizations and academic institutions both inside and outside the agricultural sector [1]. Both public and private sectors have reiterated their intentions to disseminate several information and knowledge on sufficiency economy via online and printed communication channels. Admittedly, online media is considered as the most advanced and rapid communication channel compared to other types of technology. As a result, it is more convenient for people to access to the information provided by the online media. Figure 1.Information on the use of computer, Internet and mobile phone of the Thai population. [2]. According to the survey and data collection accomplished by the National Statistical Office, it can be said that the household sector’s use of information and communication technology is estimated to increase every year as shown in Fig. 1[2] In the second half of 2014, there were approximately 67.9 million mobile phone users in Thailand, in which 44.6 million of the mentioned group are delightfully exposed to the mobile Internet services, with a total number of 94.3 million mobile devices used by Thai people as shown in Fig. 2 [2]. Although the number of computer, Internet and mobile phone users is expected to rise, the National Statistical Office has disclosed the fact that youngsters aged 11-14 are major computer, Internet and mobile phone users [2]. However, using search engines such as Google or Yahoo to seek information is still limited to Journal of Advances in Information Technology Vol. 8, No. 1, February 2017 52 doi: 10.12720/jait.8.1.52-56 © 2017 J. Adv. Inf. Technol. Manuscript received October 4, 2016; revised December 1 2016.