Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=ujci19 Download by: [The UC San Diego Library] Date: 21 May 2017, At: 14:24 Current Issues and Research in Advertising ISSN: 0163-3392 (Print) 2165-820X (Online) Journal homepage: http://www.tandfonline.com/loi/ujci19 Methodological and Theoretical Foundations of Advertising Copytesting: A Review David W. Stewart , Connie Pechmann , Srinivasan Ratneshwar , Jon Stroud & Beverly Bryant To cite this article: David W. Stewart , Connie Pechmann , Srinivasan Ratneshwar , Jon Stroud & Beverly Bryant (1985) Methodological and Theoretical Foundations of Advertising Copytesting: A Review, Current Issues and Research in Advertising, 8:2, 1-74, DOI: 10.1080/01633392.1985.10505383 To link to this article: http://dx.doi.org/10.1080/01633392.1985.10505383 Published online: 18 May 2012. Submit your article to this journal Article views: 11 View related articles Citing articles: 3 View citing articles