Jurnal Manajemen Teori dan Terapan Tahun 10. No. 2, Agustus 2017 169 SUPPLY CHAINS MANAGEMENT (SCM) BATU MULIA KHAS NUSANTARA DI KOTAMADYA SALATIGA Ricky Arnold Nggili Rudolv Ronald katayane Peneliti Institue Transformasi Indonesia & trainer di Sukses Transformasi Indonesia, focus pada bidang etika bisnis, kepemimpinan dan manajemen Email: ricky7nggili@gmail.com dan aldo.hwoarang@gmail.com Absract Gemstones typical of the Nusantara in the Salatiga get a very large market and have many consumers’ militants. Though there is no production of gemstones typical of the Nusantara conducted in Salatiga. It is interesting to see the process of Supply Chain Management products are in the market in Salatiga. This study used qualitative methods to triangulate the analysis on data collected from dept interview, observation and documentation of data owned by the respondent. From the research and analysis of the data showed that the current SCM gemstone typical of the Nusantara in Salatiga includes two current SCM, ie from suppliers to resellers and end up in consumers. And current SCM to two, from the supplier to the consumer, and returned to the reseller as an expert in increasing the quality of the product value. From both the current approach, it appears that there is unity of the SCM process is realized by every chain SCM, as part of maintaining the continuity of the precious stone market in Salatiga. SCM flow is also supported by other supporting factors as an integral part, yet integrated with the SCM process. Supporting factors such as, integration, openness and sharing of information, a major supporter of specialty goods in the SCM process gemstones typical of the Nusantara in Salatiga. Key words：Supply Chain Management (SCM), Specialty Goods, Gemstones Nusantara PENDAHULUAN Fenomena booming-nya batu mulia berdampak luas sampai ke pelosok nusantara dengan bermunculannya berbagai jenis batu mulia dari masing-masing daerah di Indonesia. Hal ini tak disangka sebelumnya akan memiliki efek seperti pemberitaan media massa, maupun lewat internet. Semua orang dari segala golongan dan profesi seperti terkena demam akan keindahan bebatuan alam tersebut. Batu mulia dalam pasar memiliki segmentasi konsumen tersendiri, yakni orang-orang yang menyukai dan bahkan mencintai barang tersebut. Keberadaan batu mulia sebagai specialty goods sudah disadari sejak lama. Namun sejak pertengahan 2014 produk ini mem-booming dan makin disukai oleh banyak orang. Berbagai event seperti pameran, kontes batu dan temu sesama pecinta batu mulia untuk saling berbagi informasi, sering diadakan diberbagai tempat. Di bulan Maret 2015 bertempat di Salatiga (Jawa Tengah) diadakan pameran batu yang juga menghadirkan banyak