Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=wfpm20 Journal of Food Products Marketing ISSN: 1045-4446 (Print) 1540-4102 (Online) Journal homepage: https://www.tandfonline.com/loi/wfpm20 Influence of Language of Packaging Labels on Consumers’ Buying Preferences Han-Chiang Ho, Candy Lim Chiu, Dai Jiang, Jiale Shen & Hong Xu To cite this article: Han-Chiang Ho, Candy Lim Chiu, Dai Jiang, Jiale Shen & Hong Xu (2019): Influence of Language of Packaging Labels on Consumers’ Buying Preferences, Journal of Food Products Marketing, DOI: 10.1080/10454446.2019.1572562 To link to this article: https://doi.org/10.1080/10454446.2019.1572562 Published online: 16 Feb 2019. Submit your article to this journal Article views: 5 View Crossmark data