Multicultural Education Volume 8, Issue 11, 2022 _______________________________________________________________________________________ 33 Metaphors in Pakistan Politics:An Analysis of Nawaz Sharif‟s Speeches in General Election 2018 Shakira Bibi, Mohammed Shafiq, Syed Jawad Ali Shah Article Info Abstract Article History Received: April 12 , 2022 This paper aims at to analyze and interpret metaphors used by Nawaz Sharif (EX-PM) during general election (2018) campaign in his public speeches to shrewdly control the publicbehavior. The study also intent to present that a metaphor is a linguistic device can be used both for practical and deliberate motives. The study shows that metaphors are employed to help the democratic citizens to get a handle on various political problems and later to explain their usual approach to political matters. In political discourse the principle of mapping in which the source and target domainscanalso be utilized by the political leaders to achieve somerhetorical and persuasive purpose. Moreover, metaphors also expose the narrator’s ideological points.The analysis shows that Ex-PM Nawaz Sharif makes wide use of JOURNEY metaphors, WAR metaphors, and HUMAN metaphors to persuade and manipulate the public.Researchers apply CMT model as theoretical framework to examine and interpret the political discourse (April to July-2018) of the prominent political leader of Pakistani, Muhammad Nawaz Sharif delivered before the General Election 2018. Accepted: November 13, 2022 Keywords : Metaphor, Politics is Travel/Journey Metaphor, Politics is War Metaphor, and Politics is Personification Metaphor, Political discourse DOI: 10.5281/zenodo.7316890 Introduction Investigations of political debate have been shows that metaphors assume a huge part in public speeches, particularly political addresses.Lakoff (2008) contends that political leaders prefer metaphors in their speeches, to lay out the edge about the elector's opinion on specific issues. Edelman (1977) contends that metaphors are utilized to give the vindication, or inspiration to think or act in a particular way. Both Lakoff and Johnson guarantee that the conceptual framework of our day to day life is formed and organized metaphorically ―The essence of metaphor is to experience one kind of thing in terms of another‖ (George Lakoff, 1980, p. 5). According toKovecses, ―conceptual metaphor means that conceptual domain (A) is understood in conceptual domain (B) (Kovecses, 2002, p. 4)‖. Both source and target domain are the two conceptual domains. the first one is more clear, concrete and lucid in form; though, the later one isabstract, confounded, uniqueand hard to be perceived. Thompson (1996) claims that, We need metaphors to process, think and contemplate about political issues. For instance, POLITICS is JOURNEY is a metaphor that includes POLITICS as a target domain and JOURNEY as source domain. POLITICS as target domain can be figured out through individuals' involvement with an journey. The journey frame involves nation is traveler, politicians are vehicle, objective/terminus is turned into a leader, and hindrances, disappointment in political decision and so forth. Political discourse depicts a unique role in forming public point of view and frame of mind, as a few politicians utilize their expository capacities and understandings to control and change the public viewpoint and mentalities. For turning into a viable political figure, an individual should be an persuasive speaker expecting to explore and appeal the crowd opinions and empathies. metaphors assume a very exceptional part in correspondence with others and thought since they convey, uncover and emphasis in making feeling of specific characteristics of our lives in various manners. Wilson (1990) argues that, metaphors utilized to approach conceptual public contentions used by politicians, to summon feelings, to fortify specific aims and to represent the picture adversely of the rival in the political correspondence. Literature Review In the twentieth century, metaphors remained both a propensity and chore for speech specialists and writers. These days, political figures all over the world are making use of metaphors in their speeches and political discourses to deliver their addresses more compelling. Their utilization additionally enablethem tosufficiently appeal and convey their contents to the general population in a simple way (Mio, 1996). Political figures use metaphors to get a handle on society, culture, and governmental issues, yet a similar applies to all individuals, as