ICADECS International Conference on Art, Design, Education and Cultural Studies (ICADECS) 2021 Volume 2022 Research article Local Community Development Through Product Packaging Design: A Case Study of the Derwanti Salted Egg Industry Nanda Nini Anggalih Universitas Negeri Surabaya, Surabaya ORCID Nanda Nini Anggalih: https://orcid.org/0000-0003-0423-0834 Abstract. Community activities restrictions enforcement or PPKM has occurred due to the COVID-19 pandemic and this has negatively impacted micro, small, and medium-sized enterprises (MSMEs). Online marketing is a promising opportunity to help allay this situation. However, it is not fully utilized by the salted egg industry sellers in Bandung, who tend to be lax in engaging with market opportunities. This study aimed to contribute ideas for the development of the Derwati salted egg production center community in Bandung. Through effective packaging design, a product can reach a wider marketing area, both online and offline. Qualitative methods were used in this study. Packaging design prototypes were developed based on the observation results, including primary and secondary packaging, which can be applied according to the availability of local resources. Keywords: branding, packaging, community 1. Introduction The potential of online marketing is a promising opportunity for industry centers to sell their products especially in the Covid-19 pandemic situation. Unfortunately, this opportunity is not fully utilized by enterprisers of the salted egg industry center in Bandung. They tend to be slow in responding to market opportunities. Derwati salted egg industry center is a salted egg production center in Bandung in which located on Babakan Karet Street, Rancasari District, Bandung Regency [4]. Based on the interview with the head of the Derwati industry center, it is known that the industrial center has been producing salted eggs for about 50 years in generations and involving approximately 40 families also there are 10 salted egg producers with an annual production capacity of 138,300 dozen. The business has an investment value of IDR 800 million and absorbs workers around 49 people. Advantages of Derwati salted How to cite this article: Nanda Nini Anggalih, (2022), “Local Community Development Through Product Packaging Design: A Case Study of the Derwanti Salted Egg Industry” in International Conference on Art, Design, Education and Cultural Studies (ICADECS) 2021, KnE Social Sciences, pages 262–270. DOI 10.18502/kss.v7i13.11669 Page 262 Corresponding Author: Nanda Nini Anggalih; email: nandaanggalih@unesa.ac.id Published 11 August 2022 Publishing services provided by Knowledge E Nanda Nini Anggalih. This article is distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use and redistribution provided that the original author and source are credited. Selection and Peer-review under the responsibility of the ICADECS Conference Committee.