THE RELIGIOUS IMAGERY OF THE JEHOVAH’S WITNESSES. LANDMARKS OF AN AMBIVALENT RELATIONSHIP WITH MODERNITY AND POSTMODERNITY Radu Petre MURESAN  Abstract: It is common knowledge that Jehovah’s Witnesses reject the veneration of icons, which they equate with idol worshipping, while the Kingdom Halls do not contain any religious image or representation (icon, statue, religious painting). This aniconic attitude, however, is not consistent. Jehovah’s Witnesses’ publications are abundantly illustrated with biblical characters or episodes, eschatological representations, as well as pictures intended to reveal the stark contrast between their own ideal world, and the corrupted world outside their organization. This imagery seems to have a utilitarian purpose, rather than an aesthetic one, aiming mainly to create strong (positive or negative) emotions able to serve the aims of the organization. The present study aims to investigate, by means of images, the manner in which Jehovah’s Witnesses describe themselves and their doctrine, as well as their position in relation to mainstream society and its values. We shall examine illustrations from recent publications issued by the Jehovah’s Witnesses, as well as the official Romanian-language website of the organization, in order to reveal the common themes embraced by its imagery, to identify its stereotypes and clichés, and to analyze the dynamics of the interplay of identity and alterity. Keywords: Jehovah’s Witnesses, religious imagery, religious alterity, postmodernism In 2006, when I defended my PhD thesis dwelling on the  PhD, Rev., Associated Professor, University of Bucureşti (Faculty of Othodox Theology). 