This chapter describes the use of communal norms that
dictate noncontingent responsiveness to a partner’s needs
and advances propositions about the mechanisms that
promote their development.
NEW DIRECTIONS FOR CHILD AND ADOLESCENT DEVELOPMENT, no. 95, Spring 2002 © Wiley Periodicals, Inc. 3
1
Preparation of this chapter and some of the empirical work cited was supported by a
grant from the National Science Foundation (9983417) and an REU supplement to that
grant. Any opinions, findings, conclusions, or recommendations expressed are those of
the authors and do not necessarily reflect the views of the National Science Foundation.
Adherence to Communal Norms: What
It Means, When It Occurs, and Some
Thoughts on How It Develops
Margaret S. Clark, Sarah D. Jordan
This chapter deals with communal norms governing the giving and accep-
tance of benefits in relationships. We define benefits as something of value
one person intentionally gives to another person, such as gifts, services,
compliments, instructions, and emotional support. This definition excludes
rewards derived from relationships that one person does not intentionally
give to the other, such as the pride a person might feel at being seen in pub-
lic with an attractive partner.
Communal norms dictate noncontingent, need-based giving and
accepting of benefits. They apply to select relationships up to implicit cost
levels that vary by relationship. From the perspective of potential donors of
benefits, communal norms dictate concern for the welfare of one’s partner
and benefiting that partner in response to his or her needs without requir-
ing repayments. From the perspective of potential recipients of benefits,
communal norms call for being open about needs, seeking benefits when
they are needed, and accepting needed help without believing one must
repay that help.