Association for Information Systems Association for Information Systems AIS Electronic Library (AISeL) AIS Electronic Library (AISeL) BLED 2019 Proceedings BLED Proceedings 2019 The Data-Driven Business Value Matrix - A Classifcation Scheme The Data-Driven Business Value Matrix - A Classifcation Scheme for Data-Driven Business Models for Data-Driven Business Models Gert Breitfuss, Michael Fruhwirth, Viktoria Pammer-Schindler Hermann Stern Sebastian Dennerlein, Follow this and additional works at: https://aisel.aisnet.org/bled2019 This material is brought to you by the BLED Proceedings at AIS Electronic Library (AISeL). It has been accepted for inclusion in BLED 2019 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. brought to you by CORE View metadata, citation and similar papers at core.ac.uk provided by AIS Electronic Library (AISeL)